A guide to writing adverts....

[arwenplusone]

It seems these days that in order to write an advert for a horse you have to...

1) Use the word stunning at least four times
2) Use a shocking picture of your (probably quite nice) animal looking like a donkey.
3) Use terrible spelling. Definataly, georgeous and confadant
4) Describe a 12 yr old just backed horse as 'Top Potential'
5) Tell everyone that your sway backed, sickle hocked, lunatic rearer will 'go to the top'

Seriously.
If you are creating an advert to sell a horse, (which, incidentally, you are paying for) then surely you would want to present the horse in its best light.

Why do so many people put shocking ads up? It takes one minute to spell check, and a decent photo can work wonders.

There. Rant over.

 

[chestnut cob]

It is also the law now to show your horse with someone riding who is too tall for it, riding without a hat, and with its head pulled into its chest. You should also, though this one isn't a legal requirement, put up a pic of a tiny child sitting on said horse (without a hat) to prove how "bombproof" it is.

 

[CorvusCorax]

But he's gorjaaaaaassssssssss!

Jumping in a Pessoa was a new one this week, don't forget!

 

[pixiebee]

[ QUOTE ]
, put up a pic of a tiny child sitting on said horse (without a hat) to prove how "bombproof" it is.

[/ QUOTE ]

or just stand on its back?

 

[chestnut cob]

Oh yes, I forgot that one!

And also say that it has dressage "potential" when, at age 12, it has never placed in a Prelim and the pic shows it working in a gag

 

[arwenplusone]

[ QUOTE ]
But he's gorjaaaaaassssssssss!

Jumping in a Pessoa was a new one this week, don't forget!

[/ QUOTE ]

Please tell me that is a joke...

 

[pixiebee]

no joke im afraid, there was a link on here somewhere to it!

 

[dozzie]

You must have been looking at the same ads as me!

One or two of the horses sounded quite nice but the photos were attrocious. Then there was the 15 year old horse which was sold from field but had potential to go to the top!

And then there is the lame one up for £2500!

And the one that broncs for £1500!

 

[pixiebee]

or jump a 2 yr old in a fly mask.lol
http://www.horsemart.co.uk/advert/2_yrs_3_mths_15_0_hh_black_london/56917

 

[CorvusCorax]

[ QUOTE ]
[ QUOTE ]
But he's gorjaaaaaassssssssss!

Jumping in a Pessoa was a new one this week, don't forget!

[/ QUOTE ]

Please tell me that is a joke...

[/ QUOTE ]

Nope, as mentioned, it was here on a thread over the past week...I think the poster ldp111 (or something) found it.

 

[diggerbez]

most things have 'potential' and would suit a complete amateur or professional as well!

snigger

 

[MardyMare]

LOL - I saw some of those. I think another one is 'schooled by a professional' which could mean anyone other than the seller.

 

[miller]

And confirmation

The one that makes me laugh every time is "only for sale due to imigration" quite why you'd need to sell when your are coming back into the country is beyond me!

Agree though some of the 'marketing' or lack of it is beyond belief - surely the people writing/placing the ads must think to themselves before they press submit "now, would I ring about this horse if I saw this ad" if the answer is no, they've done something wrong.

Found one today of a 4yo wamblood, just backed with woman sat on it, rein buckle on it's neck with a small child (barely a toddler) held in front of her on the pommel - yet this horse, although bombproof has enough about it to "go to the top"