Help regarding Sponsorship outlines please?

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Shrek-Eventing-SW

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I am currently about to begin writing emails to find sponsors. Would anyone on here be able to provide me with a rough outline on what to write, or help me word it? The chances of me getting a sponsor are probably slim, but at least I can try.
Thank you
Emma x
 
What you can offer the sponsers
What you would like from the sponsers
A bio about you and your horse
Past achievments
Plans for the future

smile.gif
 
When I got sponsored I sent out letters without photo's, sponsors are more interested in what discipline your involved in and what your achievements are.
 
I sponsor my daughter commercially and as a result we do get approached from other people wishing us to sponsor them. I agree that 100 letters is a lot of stamps, but if I receive an email regarding sponsorship it gets deleted straight away. If you cannot be bothered to write a proper letter than we dont want to know. Sorry to sound so hard, but sponsorship is not cheap in these cash strapped times.

Also, make sure you let the sponsor know what potential benefits there are for them. If you compete at BE the sponsor has to register themself as a member to make sure BE allow them to use their logo. Another cost to let them be aware of. I do wish you a lot of luck though. However, as you are another HHO forum member, and from your signature it looks like you event (the only discipline we will sponsor) although this is bucking the trend, email me with your achievements etc and what you think you can give to my company on cathy@hpslettings.co.uk.

Good luck with it though.
 
When you write about what you can offer the company, dont just limit it to the obvious of displaying their logo and local press releases. The company wants value for money, so thoroughly research what they do and how you can benefit them and their profile in other ways. Show them how you would be a good ambassador and support for their business and why you would give them a good return on their investment.
 
SeeNoEvil: May i ask the reasoning behind why you only sponsor eventing?

As i said on another thread there sems to be an increasing trend with ameteur event riders seeking sponsorship, yet the same trend (IMO) is not yet been seen in dressage riders and showjumpers.
 
To answer above question by horseywelsh. My daughter is an eventer. She does not enjoy showjumping and only does BS out of season. She does do BD and yes, we do sponsor her there. As a family, we all enjoy a day out eventing. Its a very much family oritentated day out and without the snobbery of some BD venues and the cliqueness of some SJ venues. Yes, I know I will attract some flack from this. I work dam hard and my daughter is quite successful at her level - she is moving up to JRN next year. Why should I personally spend my companies hard earned cash to sponsor a rider in a discipline we as a family dont even go near on a regular basis I know what you mean by a lot of amateur riders being spnsored out eventing, having seen a lot out at events, plus my daughter is one. However, this is my choice and you dont really have the right to question it.
 
Thank you, received on my Blackberry. You say you have a horse, Shrek competing at BE100 level, but there are no competition results. Was he ridden by someone else?

Apologies re my last post to horseywelsh, but its my cash, and we all enjoy our eventing.
 
i wasn't meaning to offend, sorry if that was how it sounded, i completley understand what you are saying. I wasn't implying you should sponsor other disciplines. Maybe i should have phrased it better. Please accept my apologies.

Just wondering why there seems to be more of this seeking sponsorship from event riders and if it is because companies are more interested in eventing than other areas, as they see it as a better market for advertising etc.
 
QR:

Seenoevil - can you explain to me how you manage to get your sponsorship through the books? I was under the impression that you can't sponsor yourself or a family member and have it tax deductible, or do you have a more creative accountant than me?!

I'm likely to go down the route of sponsorship at an event in the future as many of my clients do a bit of local level eventing sponsorship (i.e events at BE90/100), purely because I did not think I could sponsor myself...

I'd be really grateful if you could shed some light on this for me - may need another chat with the accountant!
 
The results recieved at BE100 were unaffiliated but over BE courses with BE judges. I am joining BE this year, and will complete a few BE100's before I move onto Novice heights. This has been corrected in my latest emails.
 
Years ago when show jumping fairly seriously I mailed various companies about sponsorship and I sent out a little brochure, run off myself but with a picture on the front and inside highlighting the benefits to the company, outline about myself and horse, what we could bring to them, what I would do for them etc. To be honest, I didn't send many out but did get some nice responses and one firm met with me to offer PR help even though they couldn't offer sponsorship themselves. To be honest I probably wouldn't do it now as would lose amateur status in the sport I compete in and the complications from the transport side.
 
There's an interesting article in this weeks H&H mag (page 46 onwards) about sponsorship.

I liked the quote from the HSBC Holdings chap about why HSBC like sponsoring Eventing:

"A lot of sports only involve men and we were looking for something more balanced....
... We also like the sport's strong values and ethics....
..... There is also the immense bravery involved and a tremendous sense of camaraderie and the feeling of being in a family. It's a very nice sport to deal with - it's traditional and wholesome and not corrupted by greed"


SHREKandFLEURevent. 100 first class stamps is only £39, half the price of your first Event! Definately money well spent as if you sent me an email asking for sponsorship, I'd send it straight to the spam bin.

Letter writing may seem old fashioned but people do at least read them first!

Good luck
 
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