Horse and Hound is getting thinner

[tullystud]

Is it just me or is the Horse and Hound getting thinner. You expect it over christmas but it has continued to have little content. I know that now there are not lots of results and big shows to talk about but surely now would be a good time to get some more general articles and advice. I used to read it on and off all week, now it is done in just a few minutes.

 

[ThePony]

Def is - got the olympia issue (lets face it, they could fill it out with pics from the show even if there weren't enough people in the office to write something worth reading!) and I was shocked how thin it was, take the ads out and there isn't much there at all!
Like you I would dip in and out of it all week, done in one reading now though. Bit rubbish tbh!

 

[mil1212]

I thought exactly the same today, read it at lunch, all of it!

 

[Tinsel Trouble]

Yep! I am getting really p'd off by it. If they don't want to put the content in then they really should reduce the price!
The worse thing is I am expecting them to increase the price for the show specials.

 

[CorvusCorax]

Page count is normally dependent on how many ads are taken out. Ads are what pay the bills. Some companies cannot afford to advertise as much as they used to.

 

[Capriole]

yep, thinner and thinner, then the show special will come out, saying NEW BIGGER MORE PAGES THAN EVER or some such. Like on the front of the one last year in fact

 

[FairyLights]

The editor needs to take it off Hi-Fi Lite and give it Condition Cubes instead.

 

[Goldenstar]

I think it's fewer ads.

 

[BBH]

I've stopped buying it for this reason.

I used to buy it every week but gave up when the bits I was interested in took 2 mins to read. Even the ' padding' articles aren't interesting.

 

[HHO admin]

Thank you for all your comments but stick with us – we're now getting thicker and thicker! And while I agree some of our late Dec/early issues feel quite thin, a high percentage of the paging is editorial.

As one forum user pointed out, advertisers generally don't place many ads right over and immediately after Christmas and the number of ad pages determines the number of editorial pages available.

We have masses of excellent series, features and news stories in the pipeline and with the equestrian industry and business world now properly back at the office, I am pleased to say fatter issues are back (not that we really stopped over Christmas ourselves).

Lucy, H&H Editor

 

[lachlanandmarcus]

Its true it's thin but I think its a bit harsh to judge the thickness based on the couple of issues around Xmas/New Year. TBH, Ive read H&H and other mags for years and it has always been the case that there are thin pickings at this time of year, it's not a new thing.

I do think the advertisers have got it wrong tho, this time of year is when people are at home and stuffed with food and is the time when their ads are actually likely to be read, if only as a way of avoiding the sound of Great Uncle Pip snoring/eating/farting.

Am looking forward to the fat n squashy issues to come!

 

[Capriole]

Im looking forward to the show issue, my fave.

I agree, I think the advertisers are missing out on Xmas money as well The sales were pretty rubbish this year and there must have been LOADS of people trying to spend their ££ on something or other lol

 

[SamanthaUK]

Thank you for all your comments but stick with us – we're now getting thicker and thicker! And while I agree some of our late Dec/early issues feel quite thin, a high percentage of the paging is editorial.

As one forum user pointed out, advertisers generally don't place many ads right over and immediately after Christmas and the number of ad pages determines the number of editorial pages available.

We have masses of excellent series, features and news stories in the pipeline and with the equestrian industry and business world now properly back at the office, I am pleased to say fatter issues are back (not that we really stopped over Christmas ourselves).

Lucy, H&H Editor

I'm really pleased that you've picked up on this issue and are going to make H&H fatter and fatter. Maybe, I know it sounds bad, but if you don't have any idea's on how to fill pages put some quizzes and competitions in the middle. Always fun once your in the bath after a long day !