puddicat
Well-Known Member
Heard something on the radio today which made me smile because its soo true and nicely illustrates a point that I argue from time to time on HHO. As part of a discussion on global warming and the reduction of CO2 emissions the radio programme considered the difference between political and scientific use of language. When scientists refer to a reduction of CO2 emission they mean exactly that a quantitative reduction in the measured amount of CO2 liberated into the atmosphere. When politicians refer to a reduction of CO2 emissions it could mean anything because it is possible to stretch language in such a way to give the impression CO2 is being reduced when it isnt. Obviously this complicates things somewhat if in response to scientists recommendations to reduce CO2 the international response is we are when in fact theyre not really. Thats a very difficult one to deal with given that it is unfeasible to expect everyone to use language in the same way.
So I thought the nice general point was that scientists stretch language in the direction of absolute unambiguous meaning, politicians and people in marketing and advertising stretch language in opposite direction to create deliberate ambiguity and vagueness of meaning. Each serves a purpose, for science it is the discovery of truths, for politics, marketing and advertising it is the persuasion of people.
This is a nice context from which to consider the difference between evidence-based medicine and quackery, both products and practitioners. The difference in their use of language is essentially the same as the example above: When a vet says a drug has a certain effect or an animal has a condition, that is a quantitative statement for which there is evidence. When a quack product or service suggests it has an effect, there is no reason to assume that it does. The advertising standards authority prohibits blatant untruths in product advertising but as anyone who has bought moisturiser knows, that still leaves lots of scope for clever use of language to give a false impression. It would be unfair to argue that the motivation behind the language used in quackery is simply for persuasion (although I could probably give it a good shot) BUT and this is the big but . It is worth pointing out that the use of language in quackery is the opposite of that required to establish truths, develop understanding, and propagate unambiguity. The difficult bit, as with the global warming example, is that the words used can be the same, eg reduces pain, prevents joint damage, raises from the dead etc but it is the context in which they are used that indicates the appropriate interpretation.
If I sold you a bottle of spring water with helps your horse stay healthy and forms an essential part of a training programme for your horse I wouldnt being saying anything untrue. If charged you £20 for patting your horse for an hour and claimed it was improving his condition, that would be true too!
PS I have bottles of water available on special offer at £3.99 and my dial-a-pat service is currently only £15 for anyone within 30 miles of Church Stretton.
^..^
So I thought the nice general point was that scientists stretch language in the direction of absolute unambiguous meaning, politicians and people in marketing and advertising stretch language in opposite direction to create deliberate ambiguity and vagueness of meaning. Each serves a purpose, for science it is the discovery of truths, for politics, marketing and advertising it is the persuasion of people.
This is a nice context from which to consider the difference between evidence-based medicine and quackery, both products and practitioners. The difference in their use of language is essentially the same as the example above: When a vet says a drug has a certain effect or an animal has a condition, that is a quantitative statement for which there is evidence. When a quack product or service suggests it has an effect, there is no reason to assume that it does. The advertising standards authority prohibits blatant untruths in product advertising but as anyone who has bought moisturiser knows, that still leaves lots of scope for clever use of language to give a false impression. It would be unfair to argue that the motivation behind the language used in quackery is simply for persuasion (although I could probably give it a good shot) BUT and this is the big but . It is worth pointing out that the use of language in quackery is the opposite of that required to establish truths, develop understanding, and propagate unambiguity. The difficult bit, as with the global warming example, is that the words used can be the same, eg reduces pain, prevents joint damage, raises from the dead etc but it is the context in which they are used that indicates the appropriate interpretation.
If I sold you a bottle of spring water with helps your horse stay healthy and forms an essential part of a training programme for your horse I wouldnt being saying anything untrue. If charged you £20 for patting your horse for an hour and claimed it was improving his condition, that would be true too!
PS I have bottles of water available on special offer at £3.99 and my dial-a-pat service is currently only £15 for anyone within 30 miles of Church Stretton.
^..^