A good well stood-up pic of the stallion that allows you to assess conformation. Ideally a good pic in ridden trot, as well, so you can see action.
The stallion's breeding! The stallion's height, age, amount of bone.
Any relevant details about his performances - or that of his progeny.
His stud fee and guarantee (NFFR, NFNF etc.) Who he's registered/graded with.
Probably not one lying down with a cat on his back looking like a woolly stuffed donkey!
I like to see as many details as possible and ALL costs, also photos from both sides, one an action shot, and a good headshot, also, (hard to please aren't I?) a photo or two of youngstock.
but what really draws you to an advert??do you like colour or a more discrete look?? flashy adverts or plain simple adverts which show the information basically
In perfect wourld would add to above some pictures of the progeny, stood up and moving, ideal world picture of the dam so you can get an idea what he throws with what.
Ideally short video clip of him performing and possibly a one of his youngsters, a lot I know but it's not too hard these days.
With new stallions perhaps some pictures of a close relatives kids?
A good website with easy access to all of the above is a big plus with me, if I can't find what quickly I want I'm off somewhere else!!
Its usually a picture that draws me to look twice at a stallion, whether its a conformation shot or an action shot; I look more closely after the first picture has got my attention, but its the first look-of-eagles, arched neck, glossy coat, good bone, proper-angles I'm-the-king type of shot that makes me do it. Sometimes I'll check out a horse on breeding or achievements, though.
I think a good conformation shot is necessary, and I find it really irritating when there isn't one; or when you get an artistic shot with the legs cut off below the knee. I mean, why?
TWO fairly upmarket studs have done that, to my knowledge.
I like to see the pedigree; I don't mind genuine gaps, but I'm a bit put off (perhaps irrationally) if the stud owners can't be bothered to reseach stuff that is known, or to get the names right, or go on & on & on about how this horse has Northern Dancer as its great grandsire as if they don't know how common that is. I like to know what the dam did and what her other foals did; or at least why the stud owner thought she should be the mother of a stallion. Pictures of the sire and dam of the stallion are also helpful.
I really do like to see offspring but it can be offputting (again irrational- I know) if they are at a weedy stage; I KNOW they are likely to make up into cracking horses, but the impression of weediness stays with me. Very unfair... Its also interesting to get a look at the mare that produced them, and I'm a bit torn here; it adds to the stud's credibility when the mares are good, but its also interesting to see whether the stallion is improving on his wives. I like to see lots of offspring because you can see the features that keep recurring and are probably coming from the stallion.
Best of all is a website with videos; the stallion under saddle or competing but also walking out in hand and loose. I used to video horses for my living, and reckon that you can't easily hide anything on a video except by omission; so I look for what's missing; if I don't see footage of the horse coming towards me, I want to see him in the flesh; he might have gait / conformation irregularities that aren't so obvious from the side. If I see excerpts from a showjumping round, he probably had the others down. If I see a spectacular dressage horse ridden at trot, I want to see it without a rider and at a canter, etc. etc. Good detailed video clips, stallion & offspring, with nothing hidden, are most convincing of all.
I'm convinced that the way people present and advertise their horses makes all the difference to their stud career; far more than it should do, to be honest.
for an advert in a magazine the ones that stand out have a good quality clear conformation or action shot of the stallion and are salient - I hate adverts with tiny writing and trying to squeeze in too much info. Details I do like to see in an advert is height, age, pedigree (at least sire x damsire x greatdamsire). A mention of the dam line. Socities graded with. Any competitive or offpsrings results - but again short and concise. Stud fee and terns (eg NFFR etc), and stud location, and website address.
Any more details and info can be on the website. The advert needs to be clean and stand out.
thanks to everyone for their in put its just you could make the advert too full that no one wants to read it or not put enough info that people dont know enough about the stallion