I subscribed to Horse and Rider just for a free turnout rug!
If you shop at Tesco and get clubcard vouchers you can exchange them for a years sub to Your Horse and Horse magazines and you only need 13 pounds worth!
I only subscribe for goodies, got a Jeffries leather headcollar with horse and rider last year!! This year I went for Horse to get the gilet but when it arrived it was a different colour and miles too big (and i'm a size 12), good mag though.