What do YOU want to see on a Livery/Training yard website?

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jenz87

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Ive offered to help YO with website for her livery / training yard and i have a few ideas but thought you guys may be able to offer a different perspective.

Its a lovely yard offering full, part and training liveries, simply no diy. 3 qualified instructors on site, and specialising in natural horsemanship and traditional training to offer a tailored routine for every horse. They also take on difficult / problem horses along side the normal full and part livery clients.

I know the website should have basics like, what we do, what facilities we have, but what information would you need to see on front page to entice you to read further?
Or any pictures you would like to see :)

THANK YOU, Cookies for all those who read :)
 
when i was moving yards, ideally I always was looking for photos of:
• close up of stables so you could see size, door-type, feeders etc
• fields (so i could suss out fencing)
• arena, so you could see the surface
• cross country
• road shot to see what hacking was like
• set of showjumps, so you can see if they have fillers, gates etc
 
I always think a members/ liveries only section looks really professional!

(and helpful as a notice board type thing when people hoin)
 
also i really like it if there's a new section, showing upcoming classes, demos, clinics. plus i like yards that get professional and international riders in for clinics. Its just nice to know a yard is lively and that there's a buzz there.
also its nice to see yards that hold competitions, demos etc
 
I like to see a section with a short biog on each member of staff including their qualifications, experience and specialist interests.

With an yard website I always think it makes a massive difference if it is kept up to date, sounds obvious but you see so many which have obviously been designed and uploaded then forgotten about and it looks really unprofessional.
 
a blog on the stables - how the horses are getting on at competitions or with schooling.

MEET THE TEAM page - where each team member write about themselves and accomplishments.

How you lunge, what gadgets do you use - if i found they possessed a pessoa, IM OUT.

hope this helps
 
Prices definatly. It really annoys me when websites dont have any pricing you have no idea if its within your reach or not.

Services offered / could be offered.

Info about staff. Plus details of whose the qualified first aider / CP officer on site (this shows professional yard who care)

News / diary page for staff achievements, client achievements, up coming events.

Deatils of insurance, what licenses etc they have. Not loads just a sentence saying insured via ...., licensed or approved by BHS / council / other body.

Nice pics, not spelling mistakes, links to other useful websites
 
I am looking at livery websites at the moment. The ones that are up-to-date and have a 'contact us' section which includes an email form are useful--however, I have sent 4 emails and left messages on another 3 answerphones over the last week, with no repsonse--so as everyone says, being up to date is vital.
Clear details of services offered, in terms of what is included in full or part livery; prices; costs of extra services (and what services are available); yard routine (if applicable); number of horses; turnout etc etc.

For me a good map would be helpful--not only to see the location, but also what else there is around, such as hacking routes (on and off road), distance to equestrian venues etc.
 
A google map shot always helps - outlining all the tracks and hacking
Prices!
I like the - about the team - ideas!
Recent acitivities - Showing what events and local training facilities are often used.
 
I agree with what others have said, but other important things for me are size of the stables, my lad is a roller at at 17-3hh needs a big stable. Also whether they actually have vacancies and a price list, as wouldn't want to waste their, and my, time.Most important for me though would be the staff, their qualifications and experience, and testimonials that I could check were genuine.
FDC
 
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What turnout you have, as this is very important for horse owners and everything the others have said really. But whatever you do never ever put a website up thats underconstruction or has a page saying "more details to follow". Its very unprofessional and the amount of websites I have seen like that and I never bother to go back to them.

Its got to be very easy to navigate and does not take more than 30 seconds to load so dont put an intro or flash images on the home page. Dont use bright colours like the bright blue background in one of the links thats been quoted in this thread, its horrible and very off putting.

Defo if you have a website you need to have a date on it when it was last updated and keep it updated.
 
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I am improving my website all the time I use weebly

http://www.weebly.com/
the start off one is free and you can up grade it. ( i have)

I have history of the place
about me ( no staff here part from hubby lol )
our pets
the resident horses,,
past horses.
yard pictures,
what livery cost
part livery inc
diy includes
the extras
improvements
riding lessons
cat boarding
links

recommended services
+ products

a forum
and clear round jumping details





my front page is pictures of the yard an arial shot of our place ( taken when i was in helicopter ) and our pets then i have drop downs with the rest
 
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Full list of facilities with pictures and rules of use (e.g., horsewalker must be booked no further than 1 day ahead, etc.). Echo what others have said about staff - pics, qualifications/career, about their horse-y lives/horses. Prices (livery, use of school/facilities, etc.). Detailed info (and prices) on any bedding/forage included. List of trainers, saddlers, farriers, vets, physios (with contact details/websites if applicable) who regulaly visit the yard - gives me an idea of the quality/ethos of the liveries/yard. Yard routine (if applicable). Yard activities/clinics/competitions.

P
 
Thanks guys, certainly gt some ideas to chew on!!

What does everyone mean by routine list.

Like
7am feed
8am turn out etc etc

or rough guide?

Thanks :)
 
Prices (and what you get for the price) - I can't stress this enough. I don't want to waste anyone's time by enquiring about livery and finding out they only do full for £900 a month!

Full details of the facilities, and any restrictions (ie. must be brought in at night)- ideally with pictures too.

Postcode and ideally a google map so you can see location is important.

An email address is great too - I don't really like phoning people I don't know and much prefer to email initially.
 
Thanks everyone, taken all your thoughts on board and done the website today, 6 hours later, im quite pleased with the result, so thank you for all your posts!!!

Wish i could show you but i dont want to be accused of advertising, so ill just leave it at a thanks :)
 
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