I've taken several horses to demos. You may think I'm an inexperienced horseowner to have done this, but I did it as I try to keep my mind open to different approaches. Two were for starting, one loading (having taught many youngsters to load, this was the first that refused, she was terrified of the ramp), & another youngster who after extensive veterinary treatment for a bad injury to her hock was terrified of having her leg touched).
The first starter was used in a demo. No-one fully sat on him (got to leaning over), as MR thought it was too far for him & didn't want to be pushy with him just to satisfy the audience. This was a very green horse (belonged to a friend) who had never even worn a rug before. He has since been very easy to back & is a fab competition horse.
Second starter they didn't use in the demo, but started by an RA for us the afternoon before the show so we hadn't had a wasted journey. She is now having a very successful start to her eventing career & is a lovely person.
The loader whose legs turned to jelly when her feet touched the ramp was used in a demo. Before I get lectured I had spent about a year leading her over all different surfaces from tarps to sheets of plywood. As soon as a lorry or the (extra large Ifor) trailer was put in front of her, the shutters went down. MR sent out KM lorry, with panels & helpers to collect her. Even with panels & manpower, it still took 45mins to get her in the lorry. She travelled well. Tried to load her again once we'd got to other end, didn't want to know so hadn't 'cured' her. She went into the demo, responded willingly (at no point looked stressed) & learnt to load. We came home uneventfully, & kept practising. She has since been sold to an eventing home. We took her to a local showjumper to back her, she loaded beautifully.Aged 3 she has gone out in her new owners trailer & lorry, loads perfectly. This is no half-dead cob, but a 3 yr old sportshorse (Kiltealy Spring x Catheston Dazzler), who qualified for Trailblazers on her first attempt by winning her class.
The fourth is my 4 yr old arab. Somehow she got her hind legs over electric fencing (set high enough to keep the arab stallion apart from the mares) & took a huge amount of skin off her hock getting her legs back over. The treatment wasn't pleasant for her, despite being sedated each time. This left her scared to let anyone touch that leg. I spent a year trying gently to get her over this. I took her to a MR demo, & she wasn't picked. MR spent an hour working with her that afternoon. I know have a calm, confident horse, whose leg I can handle, the vet can trim her etc. There was no audience, no playing to the crowd, just a guy working with a horse. He did lovely work, took the time to run through with me what he was doing & why. He didn't have to do it, there were plenty of other things he should have been getting on with. He saw a young filly who been physically injured that had left a mental scar. He helped both of us to work through it. Anyone is free to call me a 'novice' owner (after 30 years experience & many horses), I don't care. The only thing that matters is that my girl is no longer stressed.
None of my horses appeared stressed whilst being worked with. None experienced a dually before the demo or before they were worked in the afternoon having not been picked. The horses do go in the pen to check for lameness, & that there is a problem so yes the stimulus is introduced. Let's be honest, MR would look pretty daft if he said this horse is scared of xyz, then it just stood there calmly. People believe what they see, so they want to see there's an issue. From going to several demos, personally I think a lot of 'problems' are due to spoilt horses behaving badly. If a stronger person (such as a nanny) was to take charge of spoilt children, toys would go out the pram before they just got on with what they were asked to do. If we're going to compare human / horse, then I think this is a reasonable analogy.
As for the dually, I do own 2. I'd rather use them than deal with horses in a bridle or a normal headcollar. All my horses are very friendly, people loving, willing, happy, with excellent work ethics. The 2 youngsters (1 to my vet) I've sold have had impeccable characters, are loved by their owners & I get regular updates which I love. They are all happier, less stressed animals (as they don't get upset as the fear stimulus has gone or had an easy time being ridden away) than they were before their meeting with MR.
I ma not a member of IH, have not been on their courses, have no business interest, not a cult member & don't think it's the only'method'. I can only say it has been a positive experience for my animals & am pleased that they went to the demos. It's not for everyone, I too don't like the showmanship, but under that is someone who is a horseman.