Writing an advert?

[vikkiandmonica]

If you were writing/putting together an advert, what would you include into the advert? Also, what pictures would you use to attract the attention of buyers etc.?

Also, if you were looking for a horse and were looking on an advert, what pictures/details etc. would put you off ringing and enquiring about the horse?

Thanks for any advice and examples given

 

[Coffee_Bean]

I would try and include a good confo pic, dressage, jumping and xc... depending on what the horse is being sold for. Just need to say what they are like to handle/clip/box/shoe/traffic. Comp record. Breeding. Hacking. etc etc

What would put me off?? Crap pictures. If you can't stand your horse up properly for a photo, i cba to ring

 

[HollyWoozle]

I've never had to write such an advert but have read plenty (mostly for fun). I would say to write it clearly and honestly and to include a little bit about the horse's nature, as well as all the technical stuff, abilities etc.

Good quality photos are always a draw and don't forget to include a decent bit about hacking if applicable. Also, I would also avoid trying to say things in a roundabout way such as "full of energy" or some of those phrases which you see which make you think "looney!".

One other point, try to sound friendly but not overly so! I am always put off by an advert if the owner sounds unfriendly or too cold.

 

[vikkiandmonica]

Thanks for the help both of you. HollyWoozle, do you think it is therefore better to say, for example, not a novice ride/needs an experienced or competent rider, rather than full of energy?

 

[HollyWoozle]

[ QUOTE ]
Thanks for the help both of you. HollyWoozle, do you think it is therefore better to say, for example, not a novice ride/needs an experienced or competent rider, rather than full of energy?

[/ QUOTE ]

Yes, personally I think that's a lot better but maybe others will disagree?

Something like "needs a competent rider as is forward going" or whatever is appropriate.

 

[vikkiandmonica]

Thank you for the help

 

[Dubsie]

Also check your spelling punctuation and grammar! Puts a lot of people off if you included txt spk.

 

[vikkiandmonica]

Thanks for that Dubsie, have noticed quite a few people talk in text speak, it's just lazy!

 

[Pearlsasinger]

I prefer professional sounding adverts (not necessarily dealers but a professional attitude) stating; gender, age, colour, height, good to ....., competition history if applicable but not loads of waffle about it. I can't bear the currently fashionable 'matey dealerspeak' ads. I want to see one or more side-on untacked confo pics WITH NO RUGS and one showing what the horse can do. I don't like those ads that say 'sorry for cr*p photo' - take another one then. Neither can I see the point of a photo taken from the far side of afield, or where it iseasier to see the car in the foreground than the horse. Include the price - POA puts alot of people off.

 

[vikkiandmonica]

Ok, thanks for that Pearlsasinger

 

[tickety_boo]

Just a personal thing - but I hate it when people write the adverts as if the horse is writing them ie, 'my Mummy says I'm good in traffic' etc. It makes my skin crawl.

 

[vikkiandmonica]

Yeah tickety_boo, don't like that at all