Make sure to include:
Who, Where, What, When and How. i.e. talk about who will be competing/ designing course etc, where the event is, what will be taking place, when it is and how to get tickets. Put the most important info at the top of the release and think of a good heading.
Hope that helps.
I tend to wear cheaper functionally clothes around the yard and save my branded clothing for smarter occasions (till it becomes tatty and then it gets worn on the yard).
Horse stuff is always more expensive as it is wrongly assumed that everyone with a horse has loads of money (in reality we...