Advertising stallions

linali

Well-Known Member
Joined
27 April 2009
Messages
142
where do you think is a good place to advertise your stallions (sport horse stallions)? I know about stallions on line, which is good value as its free, but are there any other places you would recommend?
 

eventrider23

Well-Known Member
Joined
22 April 2006
Messages
4,525
Location
Sussex
Again I would also recommend Horse Breeders Magazine.

For the paid printed publications (as the Horse Breeders one is solely online) then I would suggest Horse Deals Stud editions which should be starting up soon.
 

AndyPandy

Well-Known Member
Joined
6 February 2006
Messages
1,286
Location
Berkshire, UK
Again, try HBM. I also noticed the other day that Stallions Online (http://www.stallionsonline.co.uk/) are doing free stallion adverts at the moment... free is always good, isn't it?
smile.gif
 

linali

Well-Known Member
Joined
27 April 2009
Messages
142
I have used stallions on line as I LOVE free :p
Have had a look at HBM and might put an ad on there, one of the stallions isnt actually mine but I will be supplying the semen in the UK (stallion is in belguim) would that matter do you think?
 

Simsar

Well-Known Member
Joined
4 December 2008
Messages
3,714
Location
Surrey
Free excellent you don't get much for free nowadays!
smile.gif


On my way to advertise now!
wink.gif
 

angrovestud

Well-Known Member
Joined
16 January 2009
Messages
1,416
I have just apid to advertise both my boys on the Horse breeders Magazine and I have to say very very quality service you get a lot for your money each year we try somewhere new and last year we did the H&H biz finder we get lots of hits but dont think any of them turned in to hits the year before did the Chaps Magazine for over £100 for one horse and got 1 booking hardly worth it when you have free web site as good as Stallions online.
 

martinevandam

Member
Joined
20 December 2009
Messages
8
I would suggest you advertise in the UK Breeding Guide, which is directly targeted at breeders and the breeding industry, outside of the British Breeder it’s the only publication which is. Just contact us via www.ukstallionexpo.co.uk

Alternatively, if you bring your stallion to the Expo (final cut off is this Friday) you get a full colour page stud card, inclusion on the Expo website (including video), coverage on the Horse and Country TV website (every second your stallion is in the ring will be online their site), and possibly shown during the TV show which will air two weeks after the event. For £225 that’s hard to beat.

The only rule that we have with any stallion, is that they are fully approved with a WBFSH studbook.
 

Rollin

Well-Known Member
Joined
10 March 2008
Messages
4,779
Do I take it then that you would not accept for example Cleveland Bays, Dales, Highland Ponies, Welsh Cobs, Irish Drafts etc who are approved by their mother stud books?

I hope this isn't a numpty post but i still don't understand some stud books.
 

LynneB

Well-Known Member
Joined
15 September 2008
Messages
1,764
Location
Northamptonshire
[ QUOTE ]
I would suggest you advertise in the UK Breeding Guide, which is directly targeted at breeders and the breeding industry, outside of the British Breeder it’s the only publication which is. .

[/ QUOTE ]


to clarify - yours is to be printed, as is the British Breeder of course, Horse Breeders Magazine is an online publication, but it IS none the less, a publication, solely for breeders by breeders
 

shirleyno2

Well-Known Member
Joined
27 June 2003
Messages
635
Location
UK
Another vote for HBM from me too.
I also advertise in horsedeals [printed] but they now do so many stallion issues it's getting silly expensive!
Mine all go out competing too, which is the best advert, you can't beat a good picture in H&H!!
 

EPRider

Well-Known Member
Joined
19 August 2009
Messages
344
What I like as a reader is the HBM does not cost me anything whereas paper publications have to be purchased and stored, then you can never quite remember which one has the bit you want in. I then get lost looking through them all.
 

S_N

Well-Known Member
Joined
9 June 2005
Messages
14,109
Location
Toliman
What is the UK Breeding Guide? Where is it sold/published? Is it similar to the old Stallion Guide? I've not heard of it before. How often is it published? Can I get hold of old editions?
 

nomis

Well-Known Member
Joined
10 August 2005
Messages
236
[ QUOTE ]
I would suggest you advertise in the UK Breeding Guide, which is directly targeted at breeders and the breeding industry, outside of the British Breeder it’s the only publication which is. Just contact us via www.ukstallionexpo.co.uk

Alternatively, if you bring your stallion to the Expo (final cut off is this Friday) you get a full colour page stud card, inclusion on the Expo website (including video), coverage on the Horse and Country TV website (every second your stallion is in the ring will be online their site), and possibly shown during the TV show which will air two weeks after the event. For £225 that’s hard to beat.

The only rule that we have with any stallion, is that they are fully approved with a WBFSH studbook.

[/ QUOTE ]

Am I not right in thinking that this "breeding guide" is only available to those who go to this event, which means that 90% of the mare market will be unable to get hold of it anyway? If this is the case then that is not the best form of marketing for a stallion not attending.

My suggestion would be the majority of the online stallion websites, including the new Horse Breeders Magazine. Why pay for a publication when you can get one direct to your fingertips on the Internet. The audience is far far greater than any printed publication. So you will get far bigger value for money.

For printed I would recommend Horse Deals, who do tailer their magazines for the breeding season. A lot of horse owners buy it and your audience will be be much more than those who go to the above event.

Also wished to pick on something that Martine posted. If you have put your closing date for the EXPO back by two months, then one would assume that this "event of the year" is not living up to all the "promises" made by those running it, i.e. not getting the stallions forward.
 

EPRider

Well-Known Member
Joined
19 August 2009
Messages
344
It seems that this breeding guide is something that I am not going to be able to get hold of anyway as I for one cannot justify the expense of taking a minimum of two days off work and having to pay staff, hotel and travelling costs for brief glimpses of the stallions forward. As it seems that they do not have long to be shown off in the arena and if I wish to talk to their connections then I will miss others being shown.

I am better doing what I do now and narrow my choices down and visit the stallions at home and go to local stallion parades and competitions to see ones that I would not otherwise have considered.
 

toffeesmarty

Well-Known Member
Joined
26 October 2007
Messages
1,017
Like many small breeders I can not fund endless trips to see stallions who may or not be suitable just because they are in one place. I also do not see why I would want to pay to attend such an event when most studs I may want to visit have free open days or I can ring to attend at a time that suits me.

In terms of where to advertise I personally start my research on-line, with input from those whose opinions I value along the way, so do not se the rationale behind buying a magazine.
I limit my initial research to online using resources like HBM and stud sites. TBH if a stud doesn't have a website with decent pictures, videos, etc there are lots that do - who I will use to get down to a short list for visiting in my own time when it is suitable for me.
 

Simsar

Well-Known Member
Joined
4 December 2008
Messages
3,714
Location
Surrey
Blimey, put Spyder on stallionsonline yesterday and he has over 100 hits, they can't all be me! Must be HM the Queen!
 

Simsar

Well-Known Member
Joined
4 December 2008
Messages
3,714
Location
Surrey
I know HM used Young Prospect, so fingers crossed might get the call! LOL
 

Ciss

Well-Known Member
Joined
7 March 2005
Messages
1,352
Location
Buckinghamshire
[ QUOTE ]
For printed I would recommend Horse Deals, who do tailer their magazines for the breeding season. A lot of horse owners buy it and your audience will be be much more than those who go to the above event.

[/ QUOTE ]

A far better niche market publication -- certainly for stallion owners wishing to attract serious mare owners -- is The British Breeder which oddly no-one seems to have mentioned so far. This is presumably becuase there is a prevalent -- but misguided -- belief within some less media-savvy sectors of the industry that the scattergun approach to readership of general equine magazines such as Horse Deals and Horse and Hound is more effective in terms of advertising returns as regards attracting mare owners etc than is a much more targeted one.

The most recent issue of The British Breeder (the official magazine of the PSHP the British Lead Body for the Performance Sport Horse and Pony industry) was published in December and includes:

full official coverage of the BEF Futurity series 2009, including information on the top scoring animals and their breeders / owners
features on successful British-bred stallions abroad, cutting-edge technology in semen collection and AI and forthcoming events
news of BEF and NED, plus stud news, studbook news and book reviews
20 pages of stallion advertising ALL of whom are approved for breeding with a recognised studbook (mostly WBFSH members), so no need spend ages diciphering exactly what are the breeding credentials of the stallions being promooted as is the case with most other titles

as well as a host of informative and colourful adverts for studs, semen agents and breeding services, all of which are essential reading for everyone involved in the sport horse and sports pony industry in the UK. So if you would like a FREE copy please send a C4/A4 SAE to

Cat Wood
British Equestrian Federation
Stoneleigh Park
Kenilworth
CV8 2RH

and she will mail you a copy straight away. The postage rate for your SAE will be LARGE LETTER 78p.

THERE IS NO CHARGE FOR THE MAGAZINE.

NB: The next issue is scheduled for April (so again a good time for stallion and stud adverts) and as well as featuring articles on the stallion parades, articles on the KWPN stallion grading procedures and results, updates on the Futurity rules and venues and a feature on studgrooms, their training and their employers, it will have the usual items of stud and stallion news, breed society info, forthcoming events of interest to breeders etc. Also, if you are thinking of avdertising, if you book and pay for a whole page full colour advert ypu will be sent free token copies automatically so do not need to send in an sae for that issue. Please PM me if you are a potential advertiser and this interests you.

[ QUOTE ]
Also wished to pick on something that Martine posted. If you have put your closing date for the EXPO back by two months, then one would assume that this "event of the year" is not living up to all the "promises" made by those running it, i.e. not getting the stallions forward.

[/ QUOTE ]

No, I think it is more likely that -- as most of us who organise such events know -- by the time of the published closing date you usually have only about 1/3rd of the final entries actually in. If you have a publication attached to the event that needs a fairly long run-in time (as presumably the Breeding Guide does) then this unprofessional attitude to entry dates by those for whom the event is intended can be a real pain as I know from personal experience. So I would say that Martine's comment was just a gentle reminder about entries to a client base that is pretty much doing its usual thing as far as the UK horse world is concerned, rather than any sign of 'failure' (as I have a feeling Nomis eagerly hopes from the tone of earlier posts) <sigh>
 

LynneB

Well-Known Member
Joined
15 September 2008
Messages
1,764
Location
Northamptonshire
HI Ciss,

The British Breeder was mentioned twice earlier in the thread
smile.gif


Look forward to the futurity dates as hopefully I will get to take a yearling along this time around....
 

jamesmead

Well-Known Member
Joined
20 October 2009
Messages
182
[ QUOTE ]


there is a prevalent -- but misguided -- belief within some less media-savvy sectors of the industry that the scattergun approach to readership of general equine magazines such as Horse Deals and Horse and Hound is more effective in terms of advertising returns as regards attracting mare owners etc than is a much more targeted one.

[/ QUOTE ]

Unfortunately the British breeding world is too small to sustain a national publication available off the shelf; so to get printed material before the breeding public, it needs to be either in a different and easily accessible medium (eg online; Horsebreeders Magazine, Stallions Online, HorseQuest, own websites, etc.) where it can safely specialise and still reach its specialist audience; or carried, to some extent, by allied interests such as competing or buying (Horse and Hound, Horse Deals) which means that it has a wide enough audience to find its way to the supermarket shelves. British Breeding sounds an excellent publication, but to see it for myself I am going to have to go to some trouble and wait for the results; EVERY time... even if I do that, plenty of potential readers won't bother. The expo's publication has even more limited circulation, as far as I can see; you have to go to the event to get it. Circulation is a real problem in both instances. For British Breeder, a subscription system might be a good idea? Is it monthly or quarterly?
As for the expo;
[ QUOTE ]

If you have a publication attached to the event that needs a fairly long run-in time (as presumably the Breeding Guide does) then this unprofessional attitude to entry dates by those for whom the event is intended can be a real pain as I know from personal experience. So I would say that Martine's comment was just a gentle reminder about entries to a client base that is pretty much doing its usual thing as far as the UK horse world is concerned, rather than any sign of 'failure'

[/ QUOTE ]

I would feel myself that it is stallion owners who have been given very short notice of this event and an inadequate time to make their decisions and find the money for fees, etc; and the incomplete state of the official website and the apparent shortness of the stallion list, even without the other issues involved here, will be enough to make many of them hang back until there is some certainty that this will happen and be worthwhile. This is not an unproffessional attitude on the part of the clients, but a result of the way the expo has been organised. Basically it was almost certain that the closure date would be extended as inadequate time was allowed in the first instance.

edited to say, as the next British Breeders is in April, I take it its quarterly?
 

Ciss

Well-Known Member
Joined
7 March 2005
Messages
1,352
Location
Buckinghamshire
[ QUOTE ]
I have used stallions on line as I LOVE free :p

[/ QUOTE ]
Just looked at Rin (Fourwinds Gethin)'s page on there as I had forgotten that we put him on last year. He has had 43994 hits in the past 12 months !!! -- not bad for a Welsh Sec D creme puff amongst all those big strong warmbloods.

And I know we got several mares for him from that source so for me if I am looking for an on-line resource paid advertising strikes me as a bit unnecssary especially as he is also on the sportshorse database and of the newly revamped Trevoulter Barton web site www.tbstud.com.
 

LynneB

Well-Known Member
Joined
15 September 2008
Messages
1,764
Location
Northamptonshire
I would totally agree that people need to go in the direction which suits them. Fortunately we have found that for a lot of the top studs and stallions they do not find £45 or £80 for a year's advertising too much.

Be it free or paid, it has to work for individuals or it simply isn't worth it either way.

What people also need to keep in mind, is that hits do not correlate into purchases. Also, time spent on the page is enormously important. Your boy is a lovely guy though Ciss and I am sure speaks for himself, no amount of advertising can beat word of mouth.

To say paid online advertising is unnecessary though is surely the same argument people use for not getting the British Breeder - in that they could say paying for just a quarterly magazine that you have to go out of your way to get and not many people know about, can also be a bit unnecessary.

Again though, people need to go for what suits them, no matter which route that is. I would never run down any other publication as I do believe they all have a place and there is room for all to choose their own preference. Once I can get out of the snow I will send off for my copy of the British Breeder.
 
Top