Where’s My Cow
Member
It feels as though increasing numbers of people are being affected by unscrupulous horse sellers. We know there have always been dodgy dealers, but the number of cases feels as though they are on the rise. And I’m wondering why, and whether technology is playing a role.
I found a book from 1939 called Ponies for Children by M Williamson the other day. It is a guide for parents who aren’t experienced horse owners, on how they should select a pony for their child. There aren’t any warnings in there about dodgy sellers. Instead the emphasis is on not spending too much, and finding the correct type of pony. Nowadays if you search online for guidance around buying horses and ponies (because we’re more likely to go online than read a book), the BHS is one of the first sites that appear and it does contain warnings about dodgy sellers. So…
Is it easier for people to falsely advertise now? I’m assuming that, prior to the advent of the internet, most horses and ponies were sold fairly locally. You’d buy through word of mouth, where the seller was known. Or at a local fair or market where the seller would return frequently and likely wouldn’t want to be given a poor reputation from the community.
Now people are willing to travel to view, often buying from a stranger. You don’t know them and therefore don’t know if their reputation is one for honesty. Dealers do sometimes have reviews and testimonials, to counter that, but if you don’t know the person who left the review, can you really trust it to be genuine?
There are scammers who steal identities or photos to pretend they have horses for sale, with the aim of enticing potential buyers to send them a holding fee or deposit. There are sellers who advertise a horse that they do actually have, but then still take multiple deposits then ghost the potential buyers.
Is there less of a penalty for misrepresenting a horse in a sale now than there used to be? Taking legal action can be prohibitively costly and there is no guarantee that at the end of a lengthy process you will even receive compensation. Even if someone is found guilty of misrepresenting a horse, does that deter them? People local to them may find out but it won’t stop them selling to a wide audience that they can reach online. In previous years I would imagine the hit to your local reputation was more of an issue than a legal battle, but I don’t know.
Or are the same number of misrepresented horses being sold, but we’re just hearing about it more. Sharing experiences on forums and social media. With dodgy dealer pages etc.
Are people more sensitive to potential mis-sales now and therefore it’s more common to hear about? I have read the stories of people, often less experienced, who have bought a horse then blamed the seller when it did something they didn’t like. In the past would they have been less upset if a purchase acted out, because they wouldn’t have had a large scale public forum on which to air their thoughts, or because they would have been less concerned in general? I’m not talking about horses who have done something dangerous here. More along the lines of a horse who may have spooked or been unsettled when they moved to a new home.
Are people more likely to get upset about an mis-sold horse than they would have in the past? Cost of living is very high right now, the purchase prices of horses have gone up, and vet fees are at an all time high. Perhaps in the past it wouldn’t have been such an issue to find that a horse had been mis-sold because the outlay and continued care wouldn’t have been so high. I could be wrong, I was born in the 90s so this is definitely just a musing!
And how can we try and make the market fair moving forwards? Fair for both buyers and sellers who want to engage in honest transactions.
Would a public register, endorsed and maintained by an equine body, of people who have been convicted of mis-selling horses be beneficial? Only those who have been convicted (not accused) would appear, so potential buyers can check names before commencing with a purchase. It wouldn’t fix all the issues, but it may deter some people.
Are there laws that should be amended or updated to offer better protections?
Can anyone think of any other potential solutions that may be worth discussing?
I should say that I’m currently engaged in the process of taking a private seller to court, so it is a topic that is on my mind!
I found a book from 1939 called Ponies for Children by M Williamson the other day. It is a guide for parents who aren’t experienced horse owners, on how they should select a pony for their child. There aren’t any warnings in there about dodgy sellers. Instead the emphasis is on not spending too much, and finding the correct type of pony. Nowadays if you search online for guidance around buying horses and ponies (because we’re more likely to go online than read a book), the BHS is one of the first sites that appear and it does contain warnings about dodgy sellers. So…
Is it easier for people to falsely advertise now? I’m assuming that, prior to the advent of the internet, most horses and ponies were sold fairly locally. You’d buy through word of mouth, where the seller was known. Or at a local fair or market where the seller would return frequently and likely wouldn’t want to be given a poor reputation from the community.
Now people are willing to travel to view, often buying from a stranger. You don’t know them and therefore don’t know if their reputation is one for honesty. Dealers do sometimes have reviews and testimonials, to counter that, but if you don’t know the person who left the review, can you really trust it to be genuine?
There are scammers who steal identities or photos to pretend they have horses for sale, with the aim of enticing potential buyers to send them a holding fee or deposit. There are sellers who advertise a horse that they do actually have, but then still take multiple deposits then ghost the potential buyers.
Is there less of a penalty for misrepresenting a horse in a sale now than there used to be? Taking legal action can be prohibitively costly and there is no guarantee that at the end of a lengthy process you will even receive compensation. Even if someone is found guilty of misrepresenting a horse, does that deter them? People local to them may find out but it won’t stop them selling to a wide audience that they can reach online. In previous years I would imagine the hit to your local reputation was more of an issue than a legal battle, but I don’t know.
Or are the same number of misrepresented horses being sold, but we’re just hearing about it more. Sharing experiences on forums and social media. With dodgy dealer pages etc.
Are people more sensitive to potential mis-sales now and therefore it’s more common to hear about? I have read the stories of people, often less experienced, who have bought a horse then blamed the seller when it did something they didn’t like. In the past would they have been less upset if a purchase acted out, because they wouldn’t have had a large scale public forum on which to air their thoughts, or because they would have been less concerned in general? I’m not talking about horses who have done something dangerous here. More along the lines of a horse who may have spooked or been unsettled when they moved to a new home.
Are people more likely to get upset about an mis-sold horse than they would have in the past? Cost of living is very high right now, the purchase prices of horses have gone up, and vet fees are at an all time high. Perhaps in the past it wouldn’t have been such an issue to find that a horse had been mis-sold because the outlay and continued care wouldn’t have been so high. I could be wrong, I was born in the 90s so this is definitely just a musing!
And how can we try and make the market fair moving forwards? Fair for both buyers and sellers who want to engage in honest transactions.
Would a public register, endorsed and maintained by an equine body, of people who have been convicted of mis-selling horses be beneficial? Only those who have been convicted (not accused) would appear, so potential buyers can check names before commencing with a purchase. It wouldn’t fix all the issues, but it may deter some people.
Are there laws that should be amended or updated to offer better protections?
Can anyone think of any other potential solutions that may be worth discussing?
I should say that I’m currently engaged in the process of taking a private seller to court, so it is a topic that is on my mind!