Dog treat ingredients

[Birker2020]

Have you ever seen anything as weird as this listing for ingredients? Never heard of technological or sensory additives before.
These were chicken flavoured treats from Wilko.

 

[Cinnamontoast]

Quite crackers, although I know some food is coloured because it’s apparently more attractive to the owner buying it! ’Technical additive’? Their marketing team needs a kick, that’s just silly.