f/on from mollassed chaff thread...

OldNag

OldNag

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... Has anyone seen the new Dengie range, Forget-Me-Not Farm? Pink packaging, cute pony on front, highly scented.Vanilla flavoured, I kid you not. And it's mollassed.
Am going to complain to Dengie as I think it is just wrong to market mollassed feed at kiddies. Wrong message.
Rant over ...
 
Even the blurb is sickly sweet...

"New Forget-Me-Not Farm Complete Chaff comes in pretty, pink packaging, sporting a picture of Vanilla, the brand's chief taster. The feed inside the bag is equally appealing, as this delicious low-sugar chaff provides a tasty, balanced diet without the need for any extras.

Vanilla, Forget-Me-Not Farm's cute Haflinger, has worked with the brand's boffins to develop a product that is simple, safe and easy to feed. It's made with soft chopped straw and soya oil for a super, shiny coat and is full of vitamins and minerals, so there's no need to add a mix or cube - and there's a sprinkling of vanilla, just to please "you know who"!
Thankfully, the Forget-Me-Not Farm Complete Chaff has lived up to Vanilla's high standards and she is delighted to give her special seal of approval, which is praise indeed.
"

and the suggested quantities are interesting.
 
DSCN4305_zpsbf240d6d.jpg
 
I did wonder who made it as it seems to be heavily promoted in our local feed store.

At first I thought it was just a local maunfacturer.
 
YOU WHAT :eek::eek::eek:

What is going on with these stupid feed manufacturers ?? We are in 2013, and owners are starting to suss what a horse needs health wise......WHY do they not get a grip and make what horses NEED ....oh, AND PUT ALL INGREDIENTS ON ALL BAGS.

AAAAAAAARGGGGGGGHHHHH.:mad:

rant over.
 
Couldn't find it on the Dengie website. One of their vitamin supplements is vanilla flavoured, smells lovely! Doesn't make me want to feed my horses on sweeties and junk food though.



Although I have been guilty in the past :o
 
teasle said:
Can anyone read the ingredients list ?
Click to expand...

Found this on their facebook page

Forget-Me-Not Farm Complete Chaff combines chopped and pelleted straw with a sprinkling of alfalfa, oil, molasses and a vanilla flavour with added vits and mins. It's a complete feed, so when fed at the recommended levels of 500g per 100kg bodyweight, no additional vits and mins are needed. It provides 6.5MJ/kg Digestible energy, 5% sugar and 2.5% starch

Despite the hideous pink packaging and princess pony on the front it's really not as bad a alot of chaffs out there and I'd rather see the kids on the yard I was at feed this instead of the apple chaff (18% sugar) or local own brand chaff (24% sugar) they were using.

Makes sense that it is Dengie as a friend bought one of their molasses free range and I was sure I could smell vanilla so they are probably trying this as a flavouring.

How does the sugar/starch content compare to hi fi?
 
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Yeah its not actually that bad nutritionally, probably similar to hi fi lite. It gets promoted among haflinger folk because vanilla the pony is obviously our friend ;-)

It's expensive for a small bag and I am not sure I have seen any evidence that horses particularly like vanilla, but I think its considerably better than most 'grown up' molassed chaffs!

Didn't realise it was dengie though, I thought it was some sort of independent and concluded good luck to them and their pink loving pony!
 
Can't see the problem really. Its oat straw chaff bound together with a bit of oil instead (I think) of molasses.
Just a bit of fun for a little girl with a shaggy pony and a pink grooming kit. No harm.

Would like to see the nutritional analysis though, Dengie.
 
haha I am sooo glad those clever boffins have worked it all out for me! whatever would I do otherwise if I had to like read all those big words myself!!!
 
horserider said:
Can't see the problem really. Its oat straw chaff bound together with a bit of oil instead (I think) of molasses.
Just a bit of fun for a little girl with a shaggy pony and a pink grooming kit. No harm.

Would like to see the nutritional analysis though, Dengie.
Click to expand...

I think it gives the wrong message to children, buy the pink pretty one, not the one which is best for your horse.
 
I don't think many little girls read the nutritional analysis on their ponies current feed bags and as this seems to be nutritionally ok, I can't see a problem.
Little girls grow up and then make adult choices but why not make feeding a bit of fun?

I just wish they'd make a Super Mario or Ben 10 bag, then the grandson's might actually help with feeds instead of just stealing the horse's carrots.
 
I shudder at that patronizing blurb. I did my B Ed Hons dissertation many moons ago on the public perception of science (and scientists). Big messed up hair, white coats, a bit bonkers, doing stuff which is far too complicated for most people, and therefore "It's nothing to do with me." This was 20 years ago - and we are still getting the same old stereotypes popping up. Boffins! Patronizing to scientists, consumers, everyone, thank you Dengie.

Don't even get me started on the pink packaging:eek::eek::eek:
 
The analysis sounds not too bad, low sugar and starch...
Shouldn't the kids parents decide what pony gets fed- they are buying the stuff.
Vanilla not very natural flavour but the actual chaff doesn't sound bad....better than mollichop or the local brand chaff which is black and sticky with molasses....:.............
 
amandaco2 said:
The analysis sounds not too bad, low sugar and starch...
Shouldn't the kids parents decide what pony gets fed- they are buying the stuff.
Vanilla not very natural flavour but the actual chaff doesn't sound bad....better than mollichop or the local brand chaff which is black and sticky with molasses....:.............
Click to expand...

Yes the parents should decide, but many parents will please the child by buying the pretty pink one - sadly. I find this kind of pester power marketing quite distastleful. If it is a great chaff for ponies then say so in straight forward language without the need for references to boffins and a "barbie" pony liking it.
 
amandaco2 said:
T
Shouldn't the kids parents decide what pony gets fed- they are buying the stuff.
Click to expand...

My parents weren't horsey so were sent to the feed merchants with my shopping list, however this was at a time when straights were still fed so the list had bran, oats sugarbeet on it.

The last yard I was at had a lot of kids, with mostly non horsey parents who really didn't know one end of a horse from another.

One mum was asking me about feed, they had been feeding the yard feed which was a complete feed hi fibre feed. Not brilliant but alot worse out there. However another mum had told her she should be feeding Mollichaff instead as it was cheaper and they all fed it. I saw the financial point as the yard was selling the feed to diys by the scoop heavily marked up but tried to suggest some healthy economical alternatives like fast fibre However the next time I walked past there was big bag of apple chaff there.

If it's aimed at that market and weans them off the sugary chaff then I don't think it's a bad thing. It not badly priced and as for the vanilla, who decided garlic, mint and fenugreek were OK.

Yes I hate the packaging but that's my taste, I'm not a 10 year old.

If this highlights anything, it's that we should all read the ingredients and not be swayed either way by the colour of the bag or the blurb on the front.
 
Clever marketing -it worked on my six year old daughter who went mad when she saw it at the local farmers merchants, and wanted it fir her pony. Fortunately she has a very good understanding of feeding laminitics because we've had a few. I Pointed out it had got sugar/molasses added and that can lead to laminitis....
 
I don't think there is anything wrong with this. Better to give the pony a handful of this than a handful of chaff.
Why not market it at kids, whats wrong with that? It is like hifi lite with vitamins. 6.5 DE may as well feed air, hardly pasture mix is it.
 
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