You might be right - never saw them advertised before. I get a monthly magazine for pet retailers that is saying that they're launching the line at Crufts?
I think they have renamed and rebranded the products but they are the same and yes they have been out for several years. I have used the Vitality (now Show Dog something) for Peanuts and the difference in her coat was amazing x
I have been using the PetSpec Mobility for my collie who damaged her cruciate - amazing stuff! Have been recommending to everyone and with clear benefits to my friend's arthritic lab. No connection to the company so no benefit in recommending apart from a happy customer!