ironhorse
Well-Known Member
This is a great time of year to relaunch your career, as many riders are thinking ahead about their goals and how they will achieve them in 2017.
This should be your theme for any promotions/advertising and could be a hook to get you into riding clubs with clinics.
Buzz words draw the eye and get audiences imagining what they might gain - transform/boost/improve/supercharge even!
You can also use questions - e.g. "Do you want to transform your riding and get better results (dressage scores/move up a grade in BE/jump more clear rounds?"
and then explain in a few words how your training will help to do this by improving their position/connection with the horse etc
Do you have a website? I would always tend to look at an instructor's website to see what facilities they have, whether the clientele are similar to me etc. You can set one up very cheaply and it can be very simple but you do need some good pics of your facilities, and of you teaching.
You could also include a testimonial from a happy client.
Presumably you are advertising on local Facebook groups?
It's also worth having a page specifically for your business - keep any non-business stuff off it and look out for interesting articles, events etc to link to.
This should be your theme for any promotions/advertising and could be a hook to get you into riding clubs with clinics.
Buzz words draw the eye and get audiences imagining what they might gain - transform/boost/improve/supercharge even!
You can also use questions - e.g. "Do you want to transform your riding and get better results (dressage scores/move up a grade in BE/jump more clear rounds?"
and then explain in a few words how your training will help to do this by improving their position/connection with the horse etc
Do you have a website? I would always tend to look at an instructor's website to see what facilities they have, whether the clientele are similar to me etc. You can set one up very cheaply and it can be very simple but you do need some good pics of your facilities, and of you teaching.
You could also include a testimonial from a happy client.
Presumably you are advertising on local Facebook groups?
It's also worth having a page specifically for your business - keep any non-business stuff off it and look out for interesting articles, events etc to link to.