You can get something similar for less on eBay (As ever)
Check out Free Sprit Saddlery. I'm sure they were in a newsletter I had from them recently. Not seen the 'real version' so don't know how they compare, but worth a look if you're interested.
I really like them. I have some copy ones that I have been using on my older fussy mouthed horse and they have really helped him. He now works into a lovely consistent contact whereas before he could be quite jerky with his head and reluctant to take the rein. SO I am pleased with them.