L&M
Well-Known Member
I don't like it and don't think it is good pr tbh.
It will be interesting to see if these articles appear in the magazine...
It will be interesting to see if these articles appear in the magazine...
Horse and hound now charging to read news.
- Thread starter BBH
- Start date
magicmoose
Well-Known Member
Paper publishing is slowly dying. H&H circulation has dropped by 13,000 since 2008. Not to mention that advertisers won't pay so much for a smaller reach.
For H&H to keep going, they have to find other income streams.
For H&H to keep going, they have to find other income streams.
Caledonia
Well-Known Member
If they ever got their facts right it might be a goer.
However shoddy sycophantic journalism is not worth virtual space, let alone actual money.
However shoddy sycophantic journalism is not worth virtual space, let alone actual money.
Spot_On
Well-Known Member
As annoying as it is you can see why they are doing it. After all, you wouldn't go into a newsagents and read a magazine before putting it back on the shelf... would you? Certainly not!
I am certainly not the person who goes in every Thursday lunchtime....
BBH
Well-Known Member
The trouble is I think they play too safe. They need to do more investigative journalism on stories effecting the horse industry not just print a few short bland articles / interviews. Get contentious, ask awkward questions etc. Have articles written by people who dont toe the party line, recently they could have done articles really exploring the issues of owner. / rider set ups in the wake of the Ben Maher / Mike n Emma Philips situation. There is a huge amount of bad feeling on UKSJ about various issues to do with BS. They could do a story about what people do want from their governing bodies. They could act as a tour de force to champion issues relevant to the horse world ie fly grazing, transportation to slaughter as examples.
Safe = boring and unchallenging .
If they can't fill the magazine weekly with good quality articles and a decent amount of content that takes longer than 10 mins to read perhaps it should no longer be a weekly mag. they won't do well long term as there are so many other places to read the same thing.
Safe = boring and unchallenging .
If they can't fill the magazine weekly with good quality articles and a decent amount of content that takes longer than 10 mins to read perhaps it should no longer be a weekly mag. they won't do well long term as there are so many other places to read the same thing.
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