How do horsey events make money??

tasel

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I am still very saddened that the British Open Show Jumping Championships are no more. I used to LOVE going to that, but... :( The reason they gave for 'culling' it was financial, I remember.

So I was thinking... how do horsey events make money? I mean it costs quite a bit to stage them. Can they make enough money through sponsorship?

It's just... I've seen loads of people complaining about the costs of the tickets for horse trials, and well, I don't think they are actually that expensive compared to other things you could do instead (Alton Towers, Cinema, etc.). Am I not getting something right?!?
 
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