Intro/PN riders and sponsorship

Was trying to restrain myself from posting, but as i read on, your responses just highlighted a few reasons why not to sponsor you. It seems as though you think 'goodies' are not worth having at all. I think you need to remember that these goodies are how these businesses make thier money, so if they provide you with anything, you should be greatful for it. In my case, i was sponsored last year by a haylage company, and they gave me literaaly a whole years supply of haylage, which would have cost us a bomb otherwise! In return i was constantly advertising for them and (hope that) they got this money back, (if not extra) in sales through the advertising i was doing for them. Likewise with a supplements company. I was also lucky enough to be sponsored by a fairly local tack shop, which has provided me with thermatexes for the hroses that i have. I can now turn up at events with my thermatexes that are only used for competing and look super smart! Even if this isnt helping directly towards your livery over the winter, it may encourage other companies to approach you for sponsorship, as it would appear to them that you take pride in your turnout.

I was just a bit supprised at your attitude towards finding a sponsor. So can i suggest that before you go on the look-out, you need to consider what you can do for THEM, not what they can do for YOU.

Sorry if harsh, but its the real world, and no ones going to want to put products/money into you if they are not going to get anything back.

(not proof read, so excuse spelling mistakes)
 
DONE deal, then perhaps it will pay for my eventing??? You can join in if you've got some mairy golds???

Now we need a name??? anytakers

Gold nuggets??? Prize nuggets???
 
FigJam said:
"Name Droppings"?! Ok, ok, I'm rubbish at this...!
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O WOW got name - brilliant :) :) Now what horses do we need to follow???

I just have a silly visual images, of lots of folks poo picking at badders this year!! - ******waddles off pmsl*******

Next need to design logo - brown and gold - i feel? classy enough???
 
kick_On said:
O WOW got name - brilliant :) :) Now what horses do we need to follow???

I just have a silly visual images, of lots of folks poo picking at badders this year!! - ******waddles off pmsl*******

Next need to design logo - brown and gold - i feel? classy enough???
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i seem to remember some enterprising soul auctioning a bucketful of Shear L'Eau's manure after he won Olympic gold... so, there is a precedent.

Actually.... i bet fans would pay for old shoes from their heroes, maybe someone could set up a business getting "certified" shoes from top horses, painting them, and selling them to adoring fans... or maybe it's just me. i've still got the set of shoes my girl wore to do our 3*, i painted them red, white, blue and silver and hung them on the wall!
i'm a saddo, aren't i?!

going back to being a bit serious, it did amaze me to begin with that companies would sponsor riders who in some cases had barely managed to get round a few Intros, BUT since something like 80% of eventers never go above BE100 level, i can actually see why the companies are aiming for this market by supporting someone operating at this level... maybe they're more approachable, emulate-able, than the big names, so people will buy the stuff because they are?!
i totally agree about Chloe giving her sponsors good value for money with all her hard work on her website, bravo!
 
OK, from a sponsors point of view, this is what my company pays for my daughter, who compets at Novice/JRN level.

Full livery - £450 a month
2 Novice entries a month - £150 ish, plus £30 on top for two start fees.
About £100 in diesel a monthl.
£150 a month dressage training.
£35 show jumping training.
She has just had a new bodyprotector and hat silk in our colours made to measure - £245.
Two good quality saddle cloths and embroidery - £120 ish.
New thermatex and embroidery - £150
New fleece and embroidery- £50
New jacket and embroidery -£50

OK, its my daughter who benefits from this, and some of these costs are one offs each year like rugs etc and body protector. However, if you reason that it costs my compamy not far off a grand a month, then you will have a true pictire.

Please get yourself a decent record and a huge dose of humility. I work dam hard to pay this, she brings in the goodies with wins and placings at PN - too early to tell with Novice as just started this year. She also publicizes us on facebook etc. All our horsey friends know about the company, and as a local business, it helps brand awareness.

My daughter is a lucky girl - if you want this, GIVE DONT TAKE AND DONT JUST EXPECT
 
Theory, please could you PM me how you justify all this to the taxman, like you we have our own company and I would love to find a tax effecient way to pay the bills.

have looked briefly into it but out accountant was doubtful that sponsoring a family member was justifiable.

there is a precedent set in that we have sponsored a major series of events in the past.

Daughter is competing at Nov and hopefully 1*
 
kerilli said:
Actually.... i bet fans would pay for old shoes from their heroes, maybe someone could set up a business getting "certified" shoes from top horses, painting them, and selling them to adoring fans... or maybe it's just me. i've still got the set of shoes my girl wore to do our 3*, i painted them red, white, blue and silver and hung them on the wall!
i'm a saddo, aren't i?!
No not at all!

Even though I'd be delighted to complete an Intro this year, let alone a 3*, apparently the hind shoes off of a grey mare are lucky so I give Tara's shoes as additional homemade wedding gifts - painted silver and adorned with ribbons etc - they always seems to go down well :D

I am going to make myself a keepsake set for myself too. "These are the shoes me and T hacked in" or maybe "these are the shoes me and Tara did a 1m bsja class in" LOL xx
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TheoryX1 said:
OK, from a sponsors point of view, this is what my company pays for my daughter, who compets at Novice/JRN level.

Full livery - £450 a month
2 Novice entries a month - £150 ish, plus £30 on top for two start fees.
About £100 in diesel a monthl.
£150 a month dressage training.
£35 show jumping training.
She has just had a new bodyprotector and hat silk in our colours made to measure - £245.
Two good quality saddle cloths and embroidery - £120 ish.
New thermatex and embroidery - £150
New fleece and embroidery- £50
New jacket and embroidery -£50

OK, its my daughter who benefits from this, and some of these costs are one offs each year like rugs etc and body protector. However, if you reason that it costs my compamy not far off a grand a month, then you will have a true pictire.

Please get yourself a decent record and a huge dose of humility. I work dam hard to pay this, she brings in the goodies with wins and placings at PN - too early to tell with Novice as just started this year. She also publicizes us on facebook etc. All our horsey friends know about the company, and as a local business, it helps brand awareness.

My daughter is a lucky girl - if you want this, GIVE DONT TAKE AND DONT JUST EXPECT
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Adopt me? I don't take up much room, I'm quiet and I eat minimal amounts! :)
 
Thistle said:
Theory, please could you PM me how you justify all this to the taxman, like you we have our own company and I would love to find a tax effecient way to pay the bills.

have looked briefly into it but out accountant was doubtful that sponsoring a family member was justifiable.

there is a precedent set in that we have sponsored a major series of events in the past.

Daughter is competing at Nov and hopefully 1*
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Your totally correct there Thistle if the previous respondent gets their accounts called in they will find they will have to pay tax on what they call sponsorship but the taxman is not that stupid ,It is just a means of paying for the horses without having to pay tax on the income, all us self employed people would pull this stunt if we could.Be very careful as people who work for HMRC have horses as well so be careful what you post.
 
popsdosh said:
Your totally correct there Thistle if the previous respondent gets their accounts called in they will find they will have to pay tax on what they call sponsorship but the taxman is not that stupid ,It is just a means of paying for the horses without having to pay tax on the income, all us self employed people would pull this stunt if we could.Be very careful as people who work for HMRC have horses as well so be careful what you post.
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I was reading Theory's post thinking this can't be legal. But if it is please let me know how as my husband is also self employed and I would love to put all my horsey costs thru his books.
 
i think there might be a way, but perhaps the loophole has closed? i'm sure a lot of top companies put sponsorship costs through as 'advertising' somehow.
to OP, i was quite surprised by how rattled and impolite you became at the comments on here... not doing yourself a great service there. ANY company will want something useful back in return for their goods or money, and being a good ambassador for them is probably just about highest on their list, probably above winning!
 
Sponsorship is obviously legal - it is when it is a close family member that it gets very dodgy. Businesses sponsoring Lewis Hamilton can prove a benefit to the business, however when it is your daughter who does not compete at a high level, no one has heard off, and you would be responsible for the costs anyway its not so clear cut.

There are also tax implications for the daughter, she should probably also be doing a tax return as she is receiving an income.

I've been on Google this morning having a look as it would be nice to be able to put rugs etc thru my husbands business. One article I did find that was written in Feb 10 did say that HMRC is taking a particular interest in equine sponsorship atm.
 
that's interesting, dieseldog.
i see what you mean, sponsorship of a big name = guaranteed return, sponsorship of a family member at low leve = questionable return.
i'd love to know the definitive answer to the question of whether having advertising on a privately-owned (non-commercial) horsebox means that it becomes commercial, etc.
 
dieseldog said:
Sponsorship is obviously legal - it is when it is a close family member that it gets very dodgy. Businesses sponsoring Lewis Hamilton can prove a benefit to the business, however when it is your daughter who does not compete at a high level, no one has heard off, and you would be responsible for the costs anyway its not so clear cut.

There are also tax implications for the daughter, she should probably also be doing a tax return as she is receiving an income.

I've been on Google this morning having a look as it would be nice to be able to put rugs etc thru my husbands business. One article I did find that was written in Feb 10 did say that HMRC is taking a particular interest in equine sponsorship atm.
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My accountant almost had a heart attack when, as company director, I suggested sponsorship of the horses.
The only way I could even conceive what TheoryX is legit would be if they own an equestrian business - that way I think the sponsorship/advertising benefits could be explained. However, covering the full livery .... hmmm
 
I have sponsorship from my uncle who owns a menage building company.. his logo is on a saddle cloth and a rug and he tops up our arena for free. I compete at JRN and have had a couple of placings and a win.. nothing special on my part! I'm thrilled he does this for me..
Both my parents are company directors (of non equine companies) they said it would be unfair to sponsor me as if I wasn't their daughter they wouldn't as it wouldn't benefit the company.. which makes sense and I'm fine with that!!
 
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