IS IT ME??

No, its not you. Note second advert says "Trade" advertiser. Owner has probably given a dealer rights to promote it for sale. Price difference is weird, I expect if you phoned on the lower one they would say its a mistake. Either that, or the second is an old advert for the horse & the second is the same horse being sold on.
 
also on the horsemart ad it says no second viewings as they want the horse sold quick.

i would say the horsedeals ad is the genuine one and the other one is using the pic and description to get you to phone.
 
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