Least appropriate equestrian brand advertising ever...?

[little_flea]

http://www.trustequestrian.eu/

The wonderfully tasteful campaign imagery appears in the top banner of their website. Keep refreshing (or navigate to other pages) to be treated to the entire range.

Hahaha, obviously "sex sells", but does it really sell head collars and plaiting bands...?

 

[BBH]

LOL they are probably basing the advertising on the fact that horse people have a reputation for being like Jilly Cooper Riders characters.

Apparently SEX is the most entered word on a google search so I guess it gets everyone's attention.

It wouldn't persuade me to buy though unless the product was what I wanted anyway.

 

[MissMincePie&Brandy]

It's not as bad as Derby House, devaluing their brand by employing Jordon.

 

[Aniseed]

Mmmm delightful! I half expected the sponsored riders to be in the same poses.

Anyone seen the advert for western closing that is often in Equestrian Trade News with a naked, tatooed women sat with legas akimbo and only a guitar to cover her modesty. Really can't understand what an advert like that is doing in ETN it's pure trash and doesn't seem to have any relevance to horses.

 

[little_flea]

Advertising like that would probably put me off even Pikeur (please Pikeur, don't ever do this)

 

[Rosehip]

You should see some in the fishing mags my OH buys! Do bra's sell bait and hooks now-a-days??!

 

[proudwilliam]

Agree about the Derby House part.

 

[rupertsmum]

Agree about the Derby House part.

and me!

 

[JoJo_]

Well it definitely gets your attention doesnt it! I'm thinking more male models might work though

 

[Janette]

Me too!

 

[Paddydou]

It's not as bad as Derby House, devaluing their brand by employing Jordon.

Tell me about it. I saw the ad and vowed never to shop with them...

I don't think male models in suspenders with bits would work either...! te he he!

 

[Kenzo]

lol I could do with some sussi's like that!....oh and the bloke flexing his muscles with the bit

what I'd do to him....do they sell whips?

 

[Booboos]

LOL! That was so funny! Thanks little_flea, made my day!

 

[muffinino]

I can't understand what's written on the site so would somebody please clarify for me - do you get one of those lovely, muscly, oily men if you put an order in? Because, tbh, I would order everything I need from there if you do

 

[little_flea]

I can't understand what's written on the site so would somebody please clarify for me - do you get one of those lovely, muscly, oily men if you put an order in? Because, tbh, I would order everything I need from there if you do

Heh, yes, I'd just love a pair of those snaffle-held suspenders! Sadly, they only seem to be selling standard stuff like hoof-picks and wellies. :-( Misleading marketing, I'm sure? ;-)