happyhack
Well-Known Member
I sent them an email last week and have had the following response:
Thank you very much for your email. I am sorry that you have been involved in a road accident whilst out riding your horse and you are now worried when you go out.
We do promote safer driving around horses. I dont have the latest television transmissions to hand but in the 18 months from April 2009 our Driving around Horses television filler had over 13,500 transmissions in Britain on terrestrial and digital television stations. These television fillers were produced in conjunction with the British Horse Society and were supplied to all television stations, who play them free of charge to the DfT.
We also have a Driving around Horses leaflet and poster, which can be ordered free of charge by road safety officers, the police and other interested organisations.
It is true that we dont run paid-for advertising for this campaign. As our budget is not large we have to focus on areas where deaths and injuries are highest, like motorcycling where there were over 6,000 deaths and serious injuries in 2008, speeding, drink driving and child road safety (2,807 children aged 0-15 were killed or seriously injured on Britains roads in 2008.
I hope you understand that we would like to run campaigns around other road safety topics, but we dont have the resources.
With kind regards,
It was the response I was expcting to be honest!
Thank you very much for your email. I am sorry that you have been involved in a road accident whilst out riding your horse and you are now worried when you go out.
We do promote safer driving around horses. I dont have the latest television transmissions to hand but in the 18 months from April 2009 our Driving around Horses television filler had over 13,500 transmissions in Britain on terrestrial and digital television stations. These television fillers were produced in conjunction with the British Horse Society and were supplied to all television stations, who play them free of charge to the DfT.
We also have a Driving around Horses leaflet and poster, which can be ordered free of charge by road safety officers, the police and other interested organisations.
It is true that we dont run paid-for advertising for this campaign. As our budget is not large we have to focus on areas where deaths and injuries are highest, like motorcycling where there were over 6,000 deaths and serious injuries in 2008, speeding, drink driving and child road safety (2,807 children aged 0-15 were killed or seriously injured on Britains roads in 2008.
I hope you understand that we would like to run campaigns around other road safety topics, but we dont have the resources.
With kind regards,
It was the response I was expcting to be honest!
