Sellers market? Help?

[risky business]

Having not looked at the horse market in a quite some time I had no idea until reading on here that its good right now!

Which brings me to my next problem. I'm thinking of selling my boy, it's of no fault of his own its a financial decision. I won't be buying another if he leaves me.

However having not sold a horse in a very long time and the market apparently being hot, I have no idea firstly what a suitable advert would look like or what's really important to include and secondly how much to ask for him?!

So could HHOs please help me by giving me the yes and no's on writing an advert and if I could be massively cheeky and PM some of you a little description of him so I get a ball park price in mind?!

Please thank you hehe

 

[Lintel]

I know others may differ but what I like to see in an advert is:

Good photos for conformation- not ear shots.. or them lying down argh...

A good video walk,trot,canter on both reins with transitions included, a jump is that was a selling point for the horse.

A honest not faffing description.

Ie.
Age. Breed. Sex. Height. Colour. (doesn't have to be in that order)


Good points X Y Z
Ie. What they have done, strengths, safety.
Things that could be improved X Y Z
Ie. Vices, weaknesses.

It depends on the market you are targeting too.

I'm sure more experienced peeps shall be along soon but for now that is my opinion, good luck!

 

[be positive]

Make everything positive in an ad, if they have a true vice obviously it needs to be declared, but in general there is no need to put in things that could be improved on as most can be improved if the buyer wants to put in work but unless it is a real issue don't make it one by putting it in, minor weaknesses can be discussed in a phone call, if they are written down they will usually be expected to be far worse when in reality they may be something only you would think about.

You can pm me some details, I have 10 mins to spare

 

[spacefaer]

What @ihatework said!
Happy to help if you would like to pm me.

 

[Pearlsacarolsinger]

When I am looking at ads, I don't want to read the horse's life story, or that it loves carrots! I don't want to read an essay, I agree with IHW's synopsis, please choose your photos carefully - no rugs, no headshots over the stable door, no photos where the viewer needs to use a telescope to see the horse in the distance. The most important photo is the side on, 4 square one, don't have the horse standing downhill for that one, or it will look as if it is built downhill.