showjumping veils- why?

Sound proofing
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Some people put cotton wool in the ears and those on top to stop the horse spooking at noises.

Usually, it's just for the fashion of a colour matching saddlecloth and boots
 
Muffles sounds (some horses really don't like the bleepers and bells for the start, and the commentator) and looks cool (I'm not a fan unless they're really conservsative and aren't really visible).
 
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