Sponsorship...

J

jack9

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out of intrest (cause im a nosey cow)...

If you asked a company/individual to sponsor you in your chosen field.... (eventing/dressage etc)... what would you ask/expect them to pay for?? (entries etc)?

and in return what would you offer them??

:)

p.s its just something that im wanting to know but NOT for me lol!!
 
Can't help you I'm afraid, but have been wondering the same myself - got my eye on a local company I'd like to have sponsor me, but don't want to approach them until I know a bit more...
 
Oh yeah, same here, the only reason I wan't them to sponsor me is because their company colours are the same as my xc colours! And tbh I buy so much from them anyway, it's about time they gave something back!hehe - call it loyalty reward!
But as only just started eventing, it's going to take some persuasion... :D
 
It completely depends on what the company is willing to offer, and what you will do in return.

Some companies, eg, rug companies, might supply you with rugs for your horses in return for using you/your horses in advertising campaigns, and the agreement that you will 'thank' them in any interviews (written or televised). No actual money would change hands.

Other sponsors might pay entries/affiliation costs, in return for renaming the horse, or using the company name as a prefix.

A sponsor might pay towards lorry upkeep in return for advertising on the lorry.

If you are approaching a potential sponsor, you need to think of these things - put together a pack that shows all the results your horse/horses have had, include photographs, press clippings etc. If you are asking for money, detail how much you are asking for, eg, x amount for affiliation costs, y amount for diesel, z amount for feed - then tell them what they are getting in return - advertising on your website (do printouts to show website) advertising on horsebox - again, take photographs of lorry and use photoshop to put company logo on it, so that they can actually see what it will look like rather than have to visualise it. If you want to go down the lorry route detail how many miles you cover each year, on which roads, and try and get admittance numbers for each event you travel to, eg, "2 days at Suffolk show, 20,000 people present". Everything must be quantified.

The more professional your pitch, the more chance you have got. Just going to a company and asking for x amount for some lorry advertising wont be enough - you need to detail everything, so that they know exactly what they are getting.

If you have had an interview in H&H or another magazine, take a clipping, show them, and say that their company would be mentioned - then quote the price of an advert in that magazine, so that they can get an idea of how their name can be put out there without directly advertising.

Also, look into tax issues - my OH's company sponsor various events because it is tax deductable - that is another win win situation for a company.
 
zoeshiloh said:
It completely depends on what the company is willing to offer, and what you will do in return.

Some companies, eg, rug companies, might supply you with rugs for your horses in return for using you/your horses in advertising campaigns, and the agreement that you will 'thank' them in any interviews (written or televised). No actual money would change hands.

Other sponsors might pay entries/affiliation costs, in return for renaming the horse, or using the company name as a prefix.

A sponsor might pay towards lorry upkeep in return for advertising on the lorry.

If you are approaching a potential sponsor, you need to think of these things - put together a pack that shows all the results your horse/horses have had, include photographs, press clippings etc. If you are asking for money, detail how much you are asking for, eg, x amount for affiliation costs, y amount for diesel, z amount for feed - then tell them what they are getting in return - advertising on your website (do printouts to show website) advertising on horsebox - again, take photographs of lorry and use photoshop to put company logo on it, so that they can actually see what it will look like rather than have to visualise it. If you want to go down the lorry route detail how many miles you cover each year, on which roads, and try and get admittance numbers for each event you travel to, eg, "2 days at Suffolk show, 20,000 people present". Everything must be quantified.

The more professional your pitch, the more chance you have got. Just going to a company and asking for x amount for some lorry advertising wont be enough - you need to detail everything, so that they know exactly what they are getting.

If you have had an interview in H&H or another magazine, take a clipping, show them, and say that their company would be mentioned - then quote the price of an advert in that magazine, so that they can get an idea of how their name can be put out there without directly advertising.

Also, look into tax issues - my OH's company sponsor various events because it is tax deductable - that is another win win situation for a company.
Click to expand...

thanks for answering that :D

i get it now :D
 
I actually do some work in this field and would say that the majority of companies offering sponsorship these days will not provide money! You are more likely to get free product tbh. It definitely helps if you already use their products and like/nay love them :)

You do have to have a comprehensive package to offer the company and well worth having a cv to give them an idea of what they will get for their input.
 
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