I had one - it was brittle and snapped after about 3 weeks... avoid like the plague would be my thoughts...
You can get a clip bridle from ebay that has rounded brass clips, i got one years ago and its still going strong, there are a few shops who do them BIN for about £30.... much better quality.
Apparently it is the leather that Heritage use and is a better than Foreign leather but not great leather. At £20 what would you honsetly expect? It would be OK as a work bridle but look at it regularly.
GFS Advantage bridles don't clean up well either....I suppose they are functional, that's about all you can say really. They are cheap & nasty & try as you might they don't shine up....