As a bare minimum I want to see transitions in all paces (its pretty telling when they leave on a canter transition on one rein ), a jump off both reins (ideally a cross, straight and spread) plus a trot up.
in an ideal world hacking plus on the road with traffic (if appropriate), show footage (if appropriate), XC - pretty much anything that's been promised in the ad
Take about 30mins worth - and condense it down to about 2 to 3 mins max.
Walk on each rein, trot & canter - the transitions up & down are very useful.
Popping a jump, run up in hand.
Keep an additional 5 mins seperate to then send as an 'extra' if you want to or need to - you can put stills from comps on this if you want
Good luck & have fun filming
Note: try to keep the back ground not too 'busy' - best to ensure horse is the centre of the viewing & not the car park etc with someone elses tatty lorry, also cut out the sound on the vid if its windy or people are shouting in the background
It depends how much your selling him for - if it is less than £2000 I would just use what video you have and get some good pictures on the flat. If your selling him for more and think a flatwork video would help then maybe someone who would be tempted by the offer of a few free drinks would be your camera man
I would also expect walk, trot and canter on both reins, a jump on both reins (or a video from an SJ course if you have one).
Depending on what you're selling her as, a video of her hacking down the road (to save minutes of "here we are plodding along an empty road", you could just cut to bits where traffic is passing, esp tractors, lorries etc if you encounter any). If you have some XC footage then throw that in, but I wouldn't be fussed of you only had pics of her doing XC.
It's five and it hasn't ever even been XC schooling. It's mental green. I'm not even riding the beggar at the moment so I guess I'll have to try and liase to be the camera man with its rider but I am naff at it! It really is fine with tractors but I think I'd have to wait days to actually catch one passing us unfortunately If only my OH was more proactive with the video camer I'd have all this stuff already. Typical useless, lazy, x-box playing man
If she's going to be cheap, and if you're going to say about the hock, I'd want her trotting up and a brief walk/ trot/ canter on the lunge. Then whatever you've got that shows her off- popping a few fences including a double, and some photos of her on the flat...
If she was more expensive, I'd want more but as she's cheap but quality I reckon people will want to see her jump and will want to know she's sound. Everything else falls into place...
I do think that at the bare minimum you should have a good confo shot,stood up and walk and trotting, as well as showing the horse is safe under saddle. Anything else is up to you. I took this video as I was thinking of selling my youngster. If I was a buyer, I would find this quite useful. http://www.youtube.com/watch?v=cQaHmc-d0ys