Bethie
Well-Known Member
Posting for a friend. Friend runs a first aid training company and is interested in setting up courses aimed specifically at the leisure rider, ie not the BHS ESFAC type aimed at professionals. Friend is I think getting a little disheartened at the lack of response/interest she's getting from the people she's asked locally and is now wondering if there isn't any call for a course like this, but I think its more to do with the type of riders she's asked so far and that more targeted marketing is needed (eg targeting more competitive or active riders!).
I would be really really grateful if anyone would comment for market research purposes on issues such as
a) whether you would be interested in attending a course like this if one was run in your area (equally valuable if you are not be interested would be to know why that was)
b) whether you would prefer a full day course or shorter sessions and when you would prefer to attend, eg, weekends/evenings/weekdays
c) where/how far you would go to attend a course - would you prefer at a local yard/centre, riding club field, or somewhere else in a "horsey" environment, or would you travel into a town centre to go to the trainer's premises
d) how much you would think was a reasonable fee for this
e) anything else you can think of that might be relevant!
Thank you ever so much
I would be really really grateful if anyone would comment for market research purposes on issues such as
a) whether you would be interested in attending a course like this if one was run in your area (equally valuable if you are not be interested would be to know why that was)
b) whether you would prefer a full day course or shorter sessions and when you would prefer to attend, eg, weekends/evenings/weekdays
c) where/how far you would go to attend a course - would you prefer at a local yard/centre, riding club field, or somewhere else in a "horsey" environment, or would you travel into a town centre to go to the trainer's premises
d) how much you would think was a reasonable fee for this
e) anything else you can think of that might be relevant!
Thank you ever so much