Elf On A Shelf
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I disagree what the whips don't hurt. I have watched closely and see that although the end of the whip, the part supposedly for hitting with, (much like the flappy leather bit on a short crop) don't look hard. The stick part is still hard. And these horses are getting belted, full on, repeatedly with the whole length of the whip. don't try to tell me my own eyes are not telling me the truth.
Have you actually seen a racing whip? Half is rubber grip to hold onto, then you get a cm or 2 solid then the rest is thick padding. If you hit the horse with the whole whip you would be severly out of balance and you would crack your wrist off of the horse.
As for belted full on - nah. These whips make FAR more noise than inflict pain. The best way to use them in to go with the flow and as you are about to hit the horse let your wrist go lax so the whip bounces - like playing the drums - you don't want to be holding the sticks solid in your hands to achieve the best result.