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I just feel he's (MT) too old school to do anything to attract new audiences. For instance Ian Stark during the eventing was telling us why fences were hard and what riders were having to do.
When the general popluace think we just sit there and the horse does all the work I don't think comments such as "interestingly enough this girl (she's usually well into her twenties/thirties" used to run a pig farm while holding down a second job as a lap dancer" (or whatever - you understand he didn't ACTUALLY say that!!!)
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Lol I like that but i think thats why they always pair him with someone who's acctually useful!
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It has to be said, BBC has been just rubbish with their coverage of the equestrian events.
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I think volume of coverage has been great (although i do have sky so extra interactive channels) just technicalities like sound leveling and schedules need to be fiddled
To be fair, in other sports the finals for medals have been taking place so they have taken main stage. At least BBC are showing the SJ, and they will show all of it even if it isn't quite live...