I use this intent thing when training horses not to be spooky. I just did this with my baby one, we got some foam trotting poles out the other day. He was scared of them, I mean, they are bright white, foam filled and blowing in the wind. Very strange. He was scared, I never so much as looked at him, although I could feel him dancing around at the end of the reins. I simply pushed him out of the way, not his business.
After a few seconds, he got it. Not his business. Get out of mummy's way. She is doing something.
No 'introducing' him, it simply isn't his concern. A good job, as the next day we were trotting and cantering over them, the wind had them and they were blowing away, flipping and flapping up the school! Not his business. Work continued.
I really think that this is about the intent too.