BHS really need to improve on many fronts . I advise it starts with addressing it's perceived lack of openness and honesty with its members . In short drop the spin and push for genuine engagement using modern methods perhaps like social media or an interactive members portal on the website . Make some real effort to update members email addresses , currently they only have 67 thousand member email addresses . Use the new strategy as a PR doc as it looks great but says very little . Ask the membership what they think should be included in the actual working strategy which could have the effect of gaining bye in .I want to see spending money wisely having pride of place in the actual strategy.