Sexy riding apparrell adverts??

[Muddywellies]

OK now I'm sure I'm about to show my age here, but I'm going to ask anyway.
What is it with certain riding clothing adverts where the models are head to toe in skin tight lycra and stick their bum and boobs out?? Even sat on a horse they do this. I've just seen yet another ad with this pose, a Holland and Cooper ad this time. Model stood there sticking her bum out. It looks to me like it's been photoshopped as the bum to waist ratio looks really odd. It this the latest 'thing' ? ?

 

[cobgoblin]

Not sure which ad you are talking about but the sultry looks in this made me laugh...

 

[Smitty]

You didn't get any of this in the Jackatex catalogue... ?

 

[AShetlandBitMeOnce]

I find it all very odd too. I like the Holland & Cooper clothes but refuse to pay their prices so don't own any of it, but I would never have thought that sex appeal would be the way to advertise Equestrian apparel. No-one I know wants to look sexy riding, classy, functional, smart and fashionable maybe, but sexy no.
I always find it rather uncomfortable to see people posing with animals in a sexy or sultry manner anyway, maybe it's just me but I find placing an animal in a shot of this 'feel' a bit inappropriate and disjointed..

Saying that.. there have been a couple of topless cowboy men with horses posted on FB raising money for whatever that I didn't hate

 

[mini_b]

I’ve never seen anyone over the age of 25 wearing H&C
Or if they are over 25 they have never been anywhere near a horse and want to bag themselves a farmer.

I don’t we are the clientele they are appealing to ?

 

[Goldenstar]

MrGs loves these adverts he loves the gap between them and actually living with a horse person .

 

[MereChristmas]

Saying that.. there have been a couple of topless cowboy men with horses posted on FB raising money for whatever that I didn't hate

but you weren’t being invited to buy the clothes.?

 

[AShetlandBitMeOnce]

but you weren’t being invited to buy the clothes.?

At this point I can't even remember what they were raising money for.. I'm sure there was text on the photo somewhere

 

[mini_b]

I would LOVE to see a realistic ad campaign!

wow - look how easily this smear of shit camouflages itself into my jacket.

I can wear these all week and they are still a solid colour

I can still fit in these breeches after not eating all day then the bloat after 50 cups of tea and a packet of biscuits.


*all of HHO gazing into the sunset complete with straw in hair, shavings blathered on pulled up socks*

 

[thefarsideofthefield]

No-one I know wants to look sexy riding, classy, functional, smart and fashionable maybe, but sexy no.

Some of us just can't help it though . I am often to be found welly deep in sh*t , staring pensively into the distance and pouting provocatively . I am a goddess in Dunlops . What can I say .

 

[mini_b]

Some of us just can't help it though . I am often to be found welly deep in sh*t , staring pensively into the distance and pouting provocatively . I am a goddess in Dunlops . What can I say .

if you’ve got it, flaunt it.

 

[Kahlua]

I’ve never seen anyone over the age of 25 wearing H&C
Or if they are over 25 they have never been anywhere near a horse and want to bag themselves a farmer.

I don’t we are the clientele they are appealing to ?

I’m over 25, ride professionally and wear some H&C ? However I will say this whole posing in skin tight clothes with arched backs and butts sticking out is definitely aiming at a certain crowd. I look at the images and think, well that doesn’t look comfortable!

There is another very popular UK equestrian legging brand that irks me in their sexualised poses. I don’t know when, why or how it all started going down the “sexy” road, but that seems to be how most of these brands make their sales these days.

 

[jumbyjack]

Oh the pet lip pouts on that advert, my mum would have said put your face straight or it'll get stuck like that.! Someone should do a bag lady range of clothing, I could model it for sure.

 

[LadyGascoyne]

I do absolutely live in Fairfax and Favor boots but I do confess their Instagram does sometimes make me chuckle...

View this content on Instagram

View this content on Instagram

 

[luckyoldme]

Things have gone mad full stop.
I thought we had sunk as low as we could go with the big hair in the 80s. No one would ever have made me believe that arse implants would ever be a thing .

 

[Muddywellies]

I’m over 25, ride professionally and wear some H&C ? However I will say this whole posing in skin tight clothes with arched backs and butts sticking out is definitely aiming at a certain crowd. I look at the images and think, well that doesn’t look comfortable!

There is another very popular UK equestrian legging brand that irks me in their sexualised poses. I don’t know when, why or how it all started going down the “sexy” road, but that seems to be how most of these brands make their sales these days.

Who is it? Ive just been googling to find some pics and as to be expected, I can't now find any? There is a particular company, not H&C who put their models in truly awful bum sticking out poses and clearly then photoshop the poor model's tummy so it looks about 22". I reckon it's all come from the Kardashians.

 

[mini_b]

I’m over 25, ride professionally and wear some H&C ? However I will say this whole posing in skin tight clothes with arched backs and butts sticking out is definitely aiming at a certain crowd. I look at the images and think, well that doesn’t look comfortable!

I did say that with tongue firmly in cheek. But where I am that sweeping generalisation is quite true ?

I can’t afford it anyway, peasant!

 

[mini_b]

I do absolutely live in Fairfax and Favor boots but I do confess their Instagram does sometimes make me chuckle...

View this content on Instagram

View this content on Instagram

omg that is funny! It’s just so....random.

hmm this photo is just missing * something *

a horse!! fetch the horse!

 

[AShetlandBitMeOnce]

There is another very popular UK equestrian legging brand that irks me in their sexualised poses. I don’t know when, why or how it all started going down the “sexy” road, but that seems to be how most of these brands make their sales these days.

Black Heart Equestrian? The girl who owns it (long dark hair) is always sat rather moon shaped on her horse, unsure if she naturally looks that way or it's as forced as it looks.. Very good rider though so musn't be like it all the time

 

[LadyGascoyne]

omg that is funny! It’s just so....random.

hmm this photo is just missing * something *

a horse!! fetch the horse!

Yes, I have to say, I’m not always the most formally-attired rider but those would not be my first choice riding boots.

 

[Muddywellies]

Black Heart Equestrian? The girl who owns it (long dark hair) is always sat rather moon shaped on her horse, unsure if she naturally looks that way or it's as forced as it looks.. Very good rider though so musn't be like it all the time

Yes!!!! That's it. I just had a look through their Instagram page. Gooood Looooord it really is all rather sexualised with those provocative poses. Is this what now sells clothes?? The mind boggles ?

 

[Lintel]

Who even has long hair and wears it DOWN to a yard in the UK?

... are you kidding me.
I would have all sorts in my nest by the time o was finished with the horses.

 

[Gloi]

I just wish there were more clothes made to fit women's bodies in here?
https://www.dickiesworkwear.com/uk?...VgCcCv9efHXq01KzbnmRG2TRSGggj4DkaAglXEALw_wcB

 

[mini_b]

Yes, I have to say, I’m not always the most formally-attired rider but those would not be my first choice riding boots.

no definitely not but they are lovely! I love anything with a tassel on!

 

[Kahlua]

Black Heart Equestrian? The girl who owns it (long dark hair) is always sat rather moon shaped on her horse, unsure if she naturally looks that way or it's as forced as it looks.. Very good rider though so musn't be like it all the time

That’s the one! I’m sure she’s absolutely lovely and a great rider, and to be honest quite a clever business woman because she’s built a very (seemingly) successful brand, but the moon shape (love that description!!) looks very exaggerated and uncomfortable to me and i see it emulated by younger riders, who feel it’s this “look” that makes you successful.

I will admit I may be overly sensitive to it because at the moment I’m feeling old (even though I know I’m not) and it seems everywhere I turn it’s about being sexy. After putting on 7kg this year, I’m certainly not feeling very sexy ?

 

[Kahlua]

Yes!!!! That's it. I just had a look through their Instagram page. Gooood Looooord it really is all rather sexualised with those provocative poses. Is this what now sells clothes?? The mind boggles ?

Shetland was on to it! I feel like I’m seeing more and more of this kind of advertising to sell and get popular.

 

[Rowreach]

omg that is funny! It’s just so....random.

hmm this photo is just missing * something *

a horse!! fetch the horse!

Well I always make sure my handbag matches my boots when riding.

 

[mini_b]

Shetland was on to it! I feel like I’m seeing more and more of this kind of advertising to sell and get popular.

I agree.
I think a lot of it is to sell to younger ones that want to look good on Instagram. It’s it’s own culture now.

I mean, I look gorgeous when I rock up at the yard but don’t see none of the lads jumping off the tractor having a look ? must need one of these co-ordinated outfits.

 

[JulesRules]

I always think this when I look at Cavalliero stuff, especially their jackets. It actually puts me off although I guess I'm not their target market. ??

 

[Kahlua]

I agree.
I think a lot of it is to sell to younger ones that want to look good on Instagram. It’s it’s own culture now.

I mean, I look gorgeous when I rock up at the yard but don’t see none of the lads jumping off the tractor having a look ? must need one of these co-ordinated outfits.

To be fair I do like to make sure my outfit is matchy, but if my hair is washed than everyone is in luck ? And honestly I’m a small person so me ever trying to look “sexy” would just be straight up embarrassing ?