Sexy riding apparrell adverts??

[Nicnac]

A lot of it is overpriced and aimed at the BCGB/WAG types. Why on earth would you want to pay to advertise clothing brands? I think a lot of it looks really tacky but then I'm old too.

As to the ad photos - photoshopped and completely unrealistic. Where are the hairnets?!

 

[cobgoblin]

Right - I can explain.

She’s popped out for lunch and she’s thinking “ooo I look nice” so thought she’d grab a quick pic with her number 1.

I remember this pic and didn’t like how she’s obviously gorgeous and she’s been quite dramatically shopped especially on her face ?

The face is scarily vacant. Which may be why the pony is trying to smell her... To see if she's real.
.

 

[Gingerwitch]

How to make me not part with my hard earned cash. Send freebies to Olivia Bowen and then she poses like this

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Age looks like a cat who did not get the cream was it called porsha? In the elmlee cream ad?

 

[Palindrome]

I think the below F&F one sparked a social media trolling avalanche a while back, re appropriate mucking out attire ?

View attachment 62570

She's got horse treats in her left hand and has just given one to the buckskin with her right hand, hence why he is smelling her hand in the hope to get more treats.
Her face looks a bit strange but at least she is not posing with her bum out.

 

[Pearlsacarolsinger]

How to make me not part with my hard earned cash. Send freebies to Olivia Bowen and then she poses like this

View this content on Instagram

View this content on Instagram

And doesn't she look ridiculous? In years to come she will look back on that photo and think wtf was I thinking of?

 

[Abi90]

In defence of BlackHeart equestrian I really like their stuff.

I have 3 sets of leggings and they are very comfy and roomy, they’ve worn very well and not gone bobbly or funny. They are also lightweight and comfy enough that I wear them running as well.

I would buy another set in a heartbeat. I’ve not watched any of the YouTube videos. I bought my first pair at Olympia because they were really nice and friendly on the stand and everything was good quality. I am 30 so not early 20s, and whilst slim I am not as slim as I used to be.

I’m not a troll who is friends with the woman who owns the company. I am here a lot!

 

[Muddywellies]

In defence of BlackHeart equestrian I really like their stuff.

I have 3 sets of leggings and they are very comfy and roomy, they’ve worn very well and not gone bobbly or funny. They are also lightweight and comfy enough that I wear them running as well.

I would buy another set in a heartbeat. I’ve not watched any of the YouTube videos. I bought my first pair at Olympia because they were really nice and friendly on the stand and everything was good quality. I am 30 so not early 20s, and whilst slim I am not as slim as I used to be.

I’m not a troll who is friends with the woman who owns the company. I am here a lot!

Good to hear. I'm feeling so flipping guilty about my comments earlier that I might buy something as there are some nice things she's selling. No doubt a very hardworking lady trying to make an honest living despite the terrible current situation.
(still stand by my opinion that we need less bums and t1ts from our equestrian wear suppliers)

 

[Abi90]

(still stand by my opinion that we need less bums and t1ts from our equestrian wear suppliers)

I agree. I just wasn’t aware of the bums and boobs on this brand!

 

[Abi90]

My not so sexy styling of the blackheart equestrian range, all 3 leggings I own!

 

[Circe2]

In defence of BlackHeart equestrian I really like their stuff.

I have 3 sets of leggings and they are very comfy and roomy, they’ve worn very well and not gone bobbly or funny. They are also lightweight and comfy enough that I wear them running as well.

I would buy another set in a heartbeat. I’ve not watched any of the YouTube videos. I bought my first pair at Olympia because they were really nice and friendly on the stand and everything was good quality. I am 30 so not early 20s, and whilst slim I am not as slim as I used to be.

I’m not a troll who is friends with the woman who owns the company. I am here a lot!

To be fair, I don’t think I’ve got any criticism re the clothing itself - I mean, I’m not a fan of the big logos, but PS for example do a really decent bridle (and I know their saddle pads etc are very popular, albeit not my style), F&F do so really nice clothes, HC’s stuff is nice and decent quality (bar ostentatious logos) and I’m sure this holds up for other brands discussed here that I hadn’t heard about before. That said, I think one can have qualms about the advertisements/presentation - I think it does add to the slight feeling of weirdness when you’ve bought something you really like, and then see it presented in that light! I’d hesitate to call it off-putting, as product quality should speak for itself - but it has certainly made me a bit wary of F&F and PS for example as brands.

F&F is a funny one, as I came across the adverts before seeing any products in the flesh/the price tag. I thought it was a sort of cheap Schoffel rip-off, so was later surprised when I came across their stuff at horse shows etc and discovered that it’s a) genuinely nice and good quality and b) actually quite pricey. Funny world!

 

[Kahlua]

Just to be clear seeing as it was I who brought BHE into the conversation. I never said anything about the quality and I didn’t see anyone being particularly rude, so I’m not sure in that way she needs defending. I will reiterate that I think it’s fab she has created that business and been successful.

The conversation was around sexualised equestrian clothing adverts and this one I’m afraid in my eyes is one of the worst for it. It clearly doesn’t stop other people buying her clothing and I wish her all the best and am happy for those who have purchased and enjoy them. It’s no different to me enjoying the H&C clothing - I don’t love the advertising but personally I do like some of the clothes so I buy them.

The posing irks me, but that’s because it’s part of a bigger issue I have with social media and the whole sex sells thing. I thought advertising was getting better with showing real people, not just models, but it seems the horse world is going back in the other direction. I’m old enough to know that the simple answer is to not follow this person, and so I don’t but it’s still in my face every day. The logical thing would be to stay off social media, but to keep my sponsors I’m required to have a presence. It’s probably a whole other can of worms I can’t be bothered to get in to. But just want to reiterate - I am irked by the posing but would never want to tear down another woman who is building herself an empire, so good luck to her.

 

[Abi90]

Just to be clear seeing as it was I who brought BHE into the conversation. I never said anything about the quality and I didn’t see anyone being particularly rude, so I’m not sure in that way she needs defending. I will reiterate that I think it’s fab she has created that business and been successful.

The conversation was around sexualised equestrian clothing adverts and this one I’m afraid in my eyes is one of the worst for it. It clearly doesn’t stop other people buying her clothing and I wish her all the best and am happy for those who have purchased and enjoy them. It’s no different to me enjoying the H&C clothing - I don’t love the advertising but personally I do like some of the clothes so I buy them.

The posing irks me, but that’s because it’s part of a bigger issue I have with social media and the whole sex sells thing. I thought advertising was getting better with showing real people, not just models, but it seems the horse world is going back in the other direction. I’m old enough to know that the simple answer is to not follow this person, and so I don’t but it’s still in my face every day. The logical thing would be to stay off social media, but to keep my sponsors I’m required to have a presence. It’s probably a whole other can of worms I can’t be bothered to get in to. But just want to reiterate - I am irked by the posing but would never want to tear down another woman who is building herself an empire, so good luck to her.

It was whoever posted saying “it’s all for skinny people and wouldn’t fit bigger people anyway” or words to that effect that I was replying to.

I agree that she shouldn’t need to flaunt her bum to sell her clothes!

 

[Kahlua]

It was whoever posted saying “it’s all for skinny people and wouldn’t fit bigger people anyway” or words to that effect that I was replying to.

I agree that she shouldn’t need to flaunt her bum to sell her clothes!

Ahh I missed that comment I apologise, I just wanted to be sure no one thought I was attacking her personally. I suppose I am in a way, because she poses like that, but it’s more the advertising strategy that is an issue for me. I will always be supportive of anyone building their own brand, I think that is amazing.

 

[Eastern Daily]

Some of us just can't help it though . I am often to be found welly deep in sh*t , staring pensively into the distance and pouting provocatively . I am a goddess in Dunlops . What can I say .

Hi Far, have to say love your humour, definitely needed during these tough times x

 

[cindars]

Used to think it was just me who had a giggle at some of the girls clean hands and perfect make up.

 

[Eastern Daily]

Used to think it was just me who had a giggle at some of the girls clean hands and perfect make up.

Bet they didn't stay like that long lol

 

[Cloball]

ive found the answer to the unrealistic body shape when modelling riding tights.... I swear I was looking for a high Viz exercise sheet.

 

[mini_b]

View attachment 105811ive found the answer to the unrealistic body shape when modelling riding tights.... I swear I was looking for a high Viz exercise sheet.

So if you did buy this…. Are you gonna try ride with it on, you know, for “research”

 

[MagicMelon]

I find it such a turn off of that clothing brand, I just dont buy it. Personally I want our sport to be shown as it is - as an actual, serious sport with amazing stretchy / sporty clothing. Not standing about posing looking pretty as if thats what riding is about (if it is then Ive been doing it all wrong for the past 30 years!).

 

[nagblagger]

Old post, resurrected by new user..odd first post or am I being too suspicious from previous threads..

 

[Cloball]

Haha hadn't noticed the year not used to this 2023 lark

 

[Widgeon]

...behind her, the perfect sort of sticky-out thing for horses to injure themselves on

I must read more closely

I thought you were talking about her bum

 

[Widgeon]

Old post, resurrected by new user..odd first post or am I being too suspicious from previous threads..

I thoroughly enjoyed this thread first time round and have no problems with its return from Forum Valhalla (or wherever excellent threads go)

 

[Suncat]

I just received an order from Equine Splendour (ordered on a recommendation from the H&H hive mind rather than any perky-booty ads) - any they came with free polos and a thank you note! Free sweets. Now you're talkin' my language (the leggings are great to, thanks Hive)

Best delivery since my new Clippers arrived with a free pack of Haribo and a beanie hat!

 

[Eastern Daily]

Old post, resurrected by new user..odd first post or am I being too suspicious from previous threads..

Hi nagblagger , sorry if I made you suspicious, didn't mean to, just finding my way. I expect I will be resurrecting more old posts until I feel confident to post my first thread, which I hope will be soon.
It was only that I found something amusing on this post while randomly searching the site. I must admit I tend to lean towards the more sarcastic side of life, not everyone's cup of tea, but i get the impression there are not too many snowflakes in the horsey world lol
But thank you once again for the lovely welcome x

 

[Abacus]

From an advertising perspective (and I do work in advertising) I find this so interesting. While I don't like it, unfortunately it is still the case that even though our logical brains think 'FFS, it's unrealistic, its too sexy, it's not about the sport and it doesn't represent me' there is a deeper subconscious that resonates with the aspirational and 'beauty' aspects of it. We're conditioned to see beauty a certain way and can't just turn that off. For me personally, I see for example the H&C ads and they look gorgeous. I want to buy the stuff because I want my legs to look like that (logically of course I know they won't). I am only really turned off by the girls that are utterly photoshopped or can't actually ride at all, because it looks so wrong to me, but the pretty ones on a pretty horse in nice clothes? Of course I want it. It's an unpopular opinion but although many brands now use larger models (largely to demonstrate their ethical credentials), they aren't actually as visually appealing (because of that conditioning, and because clothes hang well on skinny people) - and they don't sell as many clothes.

Within the ad industry there is definitely a movement away from 'sex sells', partly because it's a business full of young people, and more women, with different morals - thank god it's no longer driven by middle aged white men deciding what audiences want to see (which really means what they want to see). It's slow progress but many big brands (not really equestrian) are taking an ethical approach to how they use models, and this will filter through.

 

[Kat]

I find it such a turn off of that clothing brand, I just dont buy it. Personally I want our sport to be shown as it is - as an actual, serious sport with amazing stretchy / sporty clothing. Not standing about posing looking pretty as if thats what riding is about (if it is then Ive been doing it all wrong for the past 30 years!).

Totally agree, DH and I were saying this the other day, especially with regards to men's equestrian clothing. He is mystified about why he can buy stretchy lycra warm breathable quickdrying cycling leggings with appropriate padding/seams/technical features, likewise running skins, but for riding he has to spend more money to get restrictive cotton breeches that are basically snug chinos. Why aren't equestrian brands using technical fabrics to make fit for purpose performance clothing?

 

[clinkerbuilt]

Within the ad industry there is definitely a movement away from 'sex sells', partly because it's a business full of young people, and more women, with different morals - thank god it's no longer driven by middle aged white men deciding what audiences want to see (which really means what they want to see). It's slow progress but many big brands (not really equestrian) are taking an ethical approach to how they use models, and this will filter through.

I think the first part of your point is becoming less of a given, based on your second para. I think equestrian clothing is a bit behind sports clothing more generally, which is becoming less sexualised and more performance-oriented. More Captain Marvel, less Black Widow?

Agree with Kat too: more technical fabrics pls. Been disappointed as well as pleased with some Decathlon basics lately.

 

[Abacus]

I think the first part of your point is becoming less of a given, based on your second para. I think equestrian clothing is a bit behind sports clothing more generally, which is becoming less sexualised and more performance-oriented. More Captain Marvel, less Black Widow?

I think my first point was more about our instincts and what subconsciously appeals, than movements within the ad agency. As the latter changes, we will become more accustomed to a greater variety of models until overt sexiness, thinness and so on feel distasteful. Especially those of us who are older probably still instinctively associate skinny=good, as well as 'traditional' mores of beauty, based on the images and associations we grew up with.

Agree about the sports clothing and love seeing images of healthy looking people doing healthy stuff, which is truly aspirational. Much more so than the virtue signalling of larger models and much of the body positivity movement.

 

[TheChestnutThing]

I won't buy Holland and Cooper or Le Meiux as I know some of the models as they are South African riders. Many of them are absolutely disgusting people in real life who shout at grooms and go through horses like we change wet socks. Some well known for their bullying in show jumping and dressage. I do wish the brands would do their research on riders if they are going to use them. The new Holland and Cooper model with the grey horse is a dreadful person.