SkylarkAscending
Well-Known Member
Because, like it or not, it's what happens in all sports and has done for decades. Sponsors only really care about whether the person they sponsor gives them wide public exposure. It's why they will pay millions over the years to successful athletes and big occasions. They will only drop someone if the hits the fan, and sometimes not even then. But dropping athletes is just a PR stunt. Truth is they probably don't really care despite their "oh isn't it awful" statements that get released.
A quick Google will bring up a number of high profile athletes who got dropped when found out in wrong doing only for the old sponser to come creeping back or new sponsors take over after time has moved on a bit and the furor has died down. For example:
Tiger Woods:
Had an affair, all but one sponsor (Nike) dropped him like a hot potato. Now has just as many sponsors as before.
Maria Sharipova
Took drugs - suspended for 2 years.
Dropped by three sponsors, two stuck by her, a few more came on board once she started competing again.
Michael Vick
Ran a dogfighting ring.
Lost all his sponsors was suspended from sport and went to jail.
Upon leaving jail he resumed his sports career and the sponsors quickly returned.
Adrian Peterson
Child abuse. Sponsors all dropped him. Upon his return he quickly found sponsorship again.
Wayne Rooney
had an affair but was only dropped by his main sponsor after a rant. Other sponsors stuck by him.
I could go on ...
There are dozens, probably hundreds of such instances across the world of sport where things a 'mild' as having a roving eye to full on abuse and even murder leads to sponsors first of all running, then coming back once the dust has settled. In CDJs case it will depend on what sentence the FEI hands down. I personally don't think she'll get anything like what EL received for electrocuting his horses.
Some interesting comparators - while it might be morally reprehensible to have an affair, or use drugs personally, it’s hardly the same as abuse.