criso
Coming over here & taking your jobs since 1900
It's not even a question of outbid.The ruled on bidding right and contracts changed before Tokyo and BBC were outbid basically.
The rights were sold to WBD and now national European broadcasters have to sub licence from them. The BBC negotiated a deal with WBD for what we have but with a limited budget they couldn't afford more. Some other countries get government help and with no advertising (other national broadcasters have that) they can't offset any costs by selling advertising space. Increased viewing figures don't change the income.
There's is an deal that EBU have agreed so we get an allowance from that.